BMF supports first professional marketing qualification for construction industry
Author: The Builders Merchants Federation Ltd
The Builders Merchants Federation (BMF) is supporting a Marketing qualification customised by CIM, the world’s leading professional marketing body, for those working in and around the construction industry.
This customised Foundation Certificate in Marketing is CIM’s first sector specific marketing programme for the construction industry. It was developed in conjunction with CIM’s Construction Industry Group (CIMCIG) to provide a solid foundation for junior marketers and others with a marketing support role. CIMCIG’s input ensures that the programme meets the specific needs of the industry.
CIM is offering BMF members a 10% discount on fees for the first 10 delegates booked on the intensive eight-month programme, which begins in September. The course will equip delegates with practical skills and knowledge that they can apply immediately to make a positive impact within their business.
The course is largely delivered online, but also includes a number of face-to-face workshops. In addition, each delegate will be mentored by an industry expert, whose role is to support the student in learning about the wider industry, providing an insight that goes beyond both the classroom and the student’s own workplace.
Richard Ellithorne, BMF Membership Services Director, said: “While the BMF offers a number of merchant specific qualifications designed to help junior and middle managers progress in their careers, until now we have not had a specific marketing qualification within our prospectus. We are delighted to endorse the CIM Foundation Certificate in Marketing for Construction and believe it will be attractive to both our merchant and supplier members.”
Chris Daly, Chief Executive of the Chartered Institute of Marketing (CIM), said: “I am really pleased to see the construction industry working closely with CIM to develop industry-specific training. A strong collaboration between CIM and working practitioners has resulted in a tailored CIM qualification and the partnership with BMF represents the vital second stage of the process: ensuring that the individuals who will benefit from this programme are kept informed. We are very much looking forward to the first course starting in September, which we hope will become a blueprint for sector-specific marketing training.”
For more information about CIM’s new Marketing Programme, please visit: www.cimacademy.co.uk