EXCELLENCE IN CONSTRUCTION MARKETING RECOGNISED
The Construction Marketing Awards, presented on 30 November, reveal the breadth of excellence to be found in an industry very much in need of strong marketing skills.
A good mix of campaigns submitted both by specialist marketing agencies and by in-house teams reflected the topical issues facing the sector.
Kier Group collected the Best Big Budget campaign award for its Shaping the World initiative, aimed at improving the image of the construction industry and attracting young talent.
A need to break down barriers between the building industry and the wider community was a common theme: Jewson’s Building Better Communities campaign – awarding products to tradespeople supporting community projects – took the Best Big Budget category while IKO, with agency MRA, won the Best Social Media category for its “No more Potholes” campaign, using a combination of branded rubber ducks and Twitter to highlight a big problem for motorists.
The campaigns were hugely varied, reflecting the best creative, strategic and research-lead campaigns in the sector.
The agency categories were closely contested as always: Ridgemount PR came a close second to CIB in the PR Agency of the Year with MRA Marketing proving to be deserving winner of the Agency of the Year title, supported by no less than four wins in other categories.
In the Emerging Talent category, three exceptional young marketers vied for the top spot with the award going to Emily Maguire of Kingspan, whose rapid career progression has been fueled by an impressive talent and enthusiasm.
Ross Sturley, Vice Chair of the Chartered Institute of Marketing Construction Industry Group (CIMCIG) which is responsible for the awards observed: “The construction industry faces many challenges in the next few years – more than ever we need to promote the positive attributes of this huge and influential industry sector. The range of talent displayed in these award winners provides great examples of best marketing practice that I hope will be observed and emulated by the industry as a whole.”
The full list of award winners and shortlisted campaigns can be seen here: