New CIMCIG seminar on Immersive Marketing in Construction

Author: CIM

CIMCIG’s latest seminar, on Immersive Marketing in construction, is being held on Tuesday 30 October 2018 at Bristol Business School, University of the West of England in Bristol. The morning workshop (9am-11am) is organised by the Chartered Institute of Marketing’s Construction Industry Group (CIMCIG) and features presentations from three speakers, all experts in Augmented and Virtual Reality: Graeme Lipschitz, Will Humphrey and Mark Miles.

Graeme Lipschitz is co-founder of Wonderland Creative and has been at the helm of over 50 projects focusing on construction marketing, using new technology and customer-led strategy. Sugar Creative Studio’s Will Humphrey specialises in digital branding and apps and trained at the world-leading London College of Communication. And Mark Miles, of Render, designs VR, AR and Mixed or Hybrid Reality solutions for global organisations. Mark is a leading light in immersive technology higher education and advisor on the government’s industrial strategy.

“Augmented and Virtual Reality is being used today to sell and promote construction products and projects in both B2B and B2C marketing,” comments Charmaine Dean, Marketing Manager of Catnic and CIMCIG committee member. “This morning seminar will show how the latest developments in immersive marketing have opened up new ways of engaging with companies and brands. It’s an interactive session which will allow delegates to experience the technology for themselves and learn how to apply it in a practical way to marketing campaigns.”

The seminar will also be of interest to architects and building technicians who will be able to see how BIM models can be used in engaging ways beyond their purpose.

‘Immersive marketing for the construction industry’ is available to book online at or by calling the CIM on 01628 427340. Early-bird prices of £35 for CIM members or £40 for non-members are available until 5th October. Places are limited and booked on a first-come first-served basis.

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With 30,000 members in 90 countries, the Chartered Institute of Marketing (CIM) is the largest professional marketing body in the world, and over 100 years old.

The CIM’s Construction Industry Group (CIMCIG) is one of the organisation’s most active industry groups in the UK, and its LinkedIn Group has over 3,000 followers. CIMCIG was set up in 1971 in the UK to specifically support marketers in construction, to raise the status of marketing in the industry and to promote best practice.

CIMCIG is a forum for members to share knowledge and skills. Marketing directors and other experienced marketers say they gain as much, if not more, from CIMCIG membership as newcomers to the profession, and surveys show on average CIMCIG members earn more than their counterparts.

CIMCIG provides a mix of events, seminars and conferences throughout the UK, and hosts the annual Construction Marketing Awards.

For more information on the event contact:
Jane Evans, MRA Marketing, on 01453 521621 or

For more information on CIMCIG, contact:
The Customer Experience team on 01628 427120, or email: