Storytelling: fake, imaginary and authentic personalities

Author: CIMCOM

These three ads really hit the mark with their storytelling. Telecoms company Movistar shocks, Savills estate agents engages and Kelly’s ice cream oozes personality.

Fake profiles are exposed with Movistar

It unfolds as a gentle love story between a young girl and boy. But in our online world, all is not as it seems. This ad by Young and Rubicam Mexico for mobile phone operator, Movistar, draws you towards a chilling punchline – but there’s a twist. It’s a warning for customers to be aware that there are 150 million fake profiles on social media. Point made!

Movistar: Love Story

Imaginary house shows its feelings for Savills

The new campaign for estate agent Savills includes the brand’s first foray into TV advertising. Designed to drive up awareness and custom from a broader audience than its traditionally served, the treatment created by ad agency Isobel, conveys the brand’s very personal service. How? The homeowners house talks like a jilted imaginary lover to show the intense relationships people have with their homes.

Isobel: Savills TV ad 2017 - House Unfaithful

Kelly’s displays authentic Cornish personality

Last year’s cut-through ad for Kelly’s Cornish ice cream gets a further airing this year, together with four new films from the ‘School of Cornish’ that are running on social media supported by trade, press and out of home. The ad was the first to be created by Kelly’s spoken in the Cornish language, which created a buzz of media attention and social shares, as well as being credited for boosting sales by 25% for the year to April 2017, according to Neilson. The new film series with its Cornish language tips cements the brand’s authentic Cornish persona.

The Parlour - Kelly's of Cornwall TV Advert #SpeakCornish

Find out more: Behind the Scenes of Kelly's of Cornwall's new campaign

Want to learn more?

We run a raft of marketing communications courses including a storytelling course to improve the impact of your presentations, with Course Director, Anthony ‘Tas’ Tasgal.
See details of: The power of storytelling course