New: visit the White House for PR insights (in Bristol)
Author: CIM COM
JBP is a politically, business and community-led communications and engagement consultancy. It was established in 1984, the year that the FTSE 100 Index started, Band Aid’s charity single was Christmas number one and the Princess of Wales gave birth to Harry. Today, JBP is one of the leading strategic communications consultancies in the UK.
Regional Managing Director, Chris Lawrance is opening the doors to ‘The White House’ on Whiteladies Road in Bristol to CIM members on Thursday 7 June, to host an informed debate amongst senior marketers on the convergence of PR and marketing disciplines with the rise of social media and influencer marketing for example. Chris will lead a discussion on the possible future of organisations involved in these two core communication disciplines and encourage thought and discussion from attendees.
This event is suitable for marketers with responsibility for shaping their communications strategy. Marketers who determine how their PR and communications are managed - internally or outsourced, and how their marketing teams align and work with their agencies and consultants.
Explore the convergence of marketing with PR
07 June 2018, from 15:45 to 18:00
JBP The White House
6 Whiteladies Road
Clifton
Bristol
BS8 1PD
CPD duration: 2 hours
Category: Integrated marketing communications
Chris will reveal how JBP has embraced sector change, and the challenges it’s faced over the last three decades, to become the award-winning consultancy it is today, with offices in London, Warwick, Cardiff, and Manchester.
Chris oversees the development and implementation of PR campaigns across the business. Under his leadership, the Bristol office has secured industry accolades, including the best PR consultancy in the South West on more than one occasion.
This event is aimed at senior marketers. Please register your interest by contacting the Network Support team using the contact details below. Please note that by booking on to this event you are giving consent for your data to be shared with the event organiser.
Where is influencer marketing heading?
Influencers can sway public opinion towards or against a brand. Small wonder that brands actively engage with social media influencers and other opinion leaders when it comes to new product launches for example. Dominique Jackson looks at the trends impacting influencer marketing this year and highlights useful tools for managing activity.
See: Top 8 influencer marketing trends for 2018
Time to upgrade your marketing communications expertise?
CIM runs regular training course to enable you to improve your marketing communications knowledge and skills:
- Introduction to marketing communications
- Writing an integrated marketing communications plan
- Managing marketing communications
- Marketing communications masterclass
- The power of storytelling
- Internal communications