How can social marketing and behavioural economics help the NHS?
Author: CIM MMG
CIM’s Medical Marketing Group is welcoming three eminent speakers at its first event of the autumn in London on 5 October. Under discussion: is changing behaviour the key to NHS transformation? How can social marketing and behavioural economics help the NHS? And, the introduction of Sustainability Transformation Programme (STP).
Matthew Walmsley, Deputy Director of Marketing Strategy and Planning at Public Health England joins Patrick Ladbury, Director at The National Social Marketing Centre and Anthony Tasgal, Behavioural Economics Trainer, Author and Speaker to discuss how we can use social marketing and behavioural economics to influence key populations. They will be explaining how people make decisions and are likely to respond to different nudges. Discussion will also centre on the role of behaviour change in prevention, one of the priority areas for the Sustainability Transformation Programme.
CIM Medical Marketing committee member, Linda Margol who is Distribution Channel Manager EMEA at Cook Medical Reproductive Health comments: "This is a critical time for our NHS with financial pressure, staff shortages and changing patient needs. The introduction of STPs with ambition on promoting well-being and healthy behaviours will require dramatic change and more new thinking’’
The evening event is being held at Mintel’s offices in London, starting at 6pm and finishes at 8pm