Brand Therapy: 15 Tools for Creating Strong Brand Strategies in Pharma and Medtech

Author: CIM MMG

Professor Brian D Smith, the world's leading authority on the evolution of competitive strategies in pharma and medtech, addressed CIM’s Medical Marketing Group on 7 February at CIM’s headquarters in Cookham.

Professor Smith explored how and why conventional brand planning is becoming extinct and is being replaced by more sophisticated techniques better adapted for today's competitive, value driven markets.

Delegates received a copy of Professor Brian D Smith’s new book Brand Therapy- 15 Techniques for Creating Strong Brand Strategy in Pharma and Medtech. 

 It gives brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Brand Therapy is available from the CIM bookshop. 

Professor Smith works at the University of Hertfordshire and Bocconi University, Milan he is Chair of the Pharmaceutical Marketing Excellence Awards, advises many of the industry's leading firms and has over 300 publications in this area, including the acclaimed books; The Future of Pharma and Darwin's Medicine.