‘Five Great Minds’, November 18th, 2016

Author: Mark Baines Committee member

Our next event, ‘Five Great Minds’, will take place on Friday, November 18th, 2016, at Regent’s University, London.


Five Great Minds: Advanced Knowledge for Senior Marketers

Friday 18th November 2016 09:00 to 16:00

Regent’s University, Regent’s Park London

About this event

The Levitt Group Five Great Minds events bring together leading executives, academics and authors to share their knowledge with the CIM’s most experienced and senior members. It is an opportunity to listen to and question experts at the forefront of their field, a value for time way to maintain your professional knowledge and Chartered Marketer status.

At this event, we will hear from:

James Sproule, Institute of Directors: Predictions are always difficult, particularly about the future
Understanding where the economy is headed is essential to marketing strategy. But what does the future hold? And how successful have we been at predicting the events and trends of our recent past?

Christer Holloman: CEO at Divido.com: How to Sell Online
The rise of online sales channels has been the great marketing phenomenon of recent times. What can we learn from the leaders in the field? How can we find and retain customers, shape their journey and optimise growth online.

All attendees will receive a copy of Christer’s new book, “How to Sell Online”

Rachel Kavanagh, Engagement Manager for Marketo:  The Value of Marketing Automation
Technology is now shaping marketing operations, from lead generation to ROI measurement, in a profound and unprecedented way. What exactly is marketing automation? And how can it be applied in practice across sectors with very different needs?

Serena Tierney, Partner at Veale Wasbrough Vizards: The Future Implications of Data Protection
Data-driven marketing sets up tensions between commercial interests and personal privacy, resulting in a rapidly changing legal environment. How will these imminent changes affect your business and how can you exploit opportunities as well as avoid legal threats?  

Professor Jonathan Morris, University of Hertfordshire: Coffee as a Marketing Phenomenon 
Coffee is a marketing marvel. Its transition from merely a drink to a global social phenomenon tells us a lot about how both markets and societies work. What does this tell us about how markets and society interact and how does this provide insights in consumers and marketing?


Essential Information

Event venue

Regent’s University, Regent’s Park, London NW1 4NS

Location map at: www.conferences.regents.ac.uk

Start time

Registration and coffee in the Tuke Common room at Regent’s College will be from 08.30. The first session will start at 09.00.

Finish time

The event ends at 15.30, after which tea is served until the event closes at 16.00.


Levitt Group members are encouraged to invite colleagues and clients as guests, even if they don’t meet the membership criteria, as a way of developing learning and relationships with them.

The cost is £65 per guest, and they do not need to be a member of CIM or join the Levitt Group.


This workshop qualifies for five hours of CPD, category 10. CPD certificates will be emailed to attendees after the event.

How to book

If you are not already a Levitt Group member, please contact CIM Membership Department on +44 (0)1628 427120 or membership@cim.co.uk and ask this be added to your membership at no extra cost.

You may then book for the event by phoning the CIM events team on +44 (0)1628 427340


Levitt Members and their guests: £65

Non-members: £95