'The Levitt Group Annual Lecture', March 16th, 2017

Author: Mark Baines Committee member

The Levitt Group Annual Lecture


Speaker: Professor Patrick Barwise

Date: 16/03/2017    Time: 18:00

Venue: Regent's University London, Inner Circle, Regent's Park, London, United Kingdom, NW1 4NS
The 12 Powers of a Marketing Leader – For this groundbreaking book, London Business School Marketing Professor Patrick Barwise teamed up with former McKinsey Partner and senior marketer Thomas Barta to answer the question: what makes an effective and successful marketing leader?

They conducted the largest ever global study of marketing leadership, analysing detailed original data on over 1,200 marketing leaders and more than 67,000 existing 360-degree assessments of both marketing and non-marketing business leaders. The research revealed 12 essential traits that can make or break marketers’ business impact and career success.

Patrick will explain how you:

  • Mobilise your boss: Make an impact at the highest level and align marketing with the company’s priorities
  • Mobilise your colleagues: Inspire and support your non-marketing colleagues to meet customers’ needs better than the competition
  • Mobilise your team: Build and hone a winning marketing team. Become a leader of leaders
  • Mobilise yourself: Focus on goals that will benefit your customers, company, and long-term career

Patrick will give you first hand accounts of marketing successes from around the world—and you will gain surprising psychological insights into the leaders who drove the key decisions. You will learn how to persuade your colleagues, motivate your team, and strengthen your leadership skills.

Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works and what does not work, in the digital age of marketing. By zeroing in on the value creation zone. The all-important overlap between your company’s and customers’ needs—you will be able to help your business to win in the market and achieve your career goals.

Remember: Doing marketing is not the same as leading marketing. With the knowledge of The 12 Powers of a Marketing Leader, you can lead the way with a new vision that is powerful, transformative, and ultimately life-changing.

The ticket price includes, refreshments, drinks and a complementary copy of the book.

“A must-read for every present and future CMO who cares about making a difference.”

—Seth Godin, author of All Marketers Are Liars

“Barta and Barwise show in this thoughtful book how, by realigning their role, marketers can contribute significantly more both to their companies’ success and to their own career paths. Research-based, but brought to life by human beings.”

—Sir Martin Sorrell, founder and CEO, WPP

“This might just become the bible for marketing leaders.”

—Sherilyn Shackell, founder & CEO of The Marketing Academy

CPD category: Insights

Duration : 1.5 hours

If you are not already a Levitt Group member, please contact CIM Customer Experience team on 01628 427120 or membership@cim.co.uk and ask this be added to your membership at no extra cost. You may then book for the event by phoning the CIM events team on 01628 427340.

Levitt Group members are encouraged to invite colleagues and clients as guests, even if they don’t meet the membership criteria, as a way of developing learning and relationships with them. The cost is £65 per guest, and they do not need to be a member of CIM or join the Levitt Group.

Registration is from 18:00; the event starts at 19:00 and finishes at 20:30. If you are non-EU resident, please call the Network Support team to make your booking.


Contact: Network Support team

Contact e-mail: cimevents@cim.co.uk

Contact phone: +44 (0)1628 427340