The Multi-Channel Travel Marketing Conference – Optimising Digital, Optimising The Mix
Author: The Travel Marketing Conference
Does your social media make a splash with travel audiences? How are your competitors demonstrating digital reach, impact and ROI? And how can you harness digital innovations and customer journey tracking to revolutionise your marketing strategies and boost performance? Kuoni, Airbnb, TUI, Eurostar, TripAdvisor, Cheapflights, Trivago and Travelzoo know exactly how to target the tech-savvy travel customer of today and which social platforms will deliver maximum results on the bottom line.
Hear from 26 senior marketers from iconic travel brands who will share powerful, cross-channel travel marketing strategies at the annual Multi-Channel Travel Marketing Conference – Optimising Digital, Optimising The Mix on 21st September London. Download the brochure here.
Mark Fleming, Digital Marketing Manager at Kuoni and Catherine Fitzgerald, Travel Lead UK/Ireland at Facebook & Instagram will chair the day, welcoming the likes of Lulu Skinner, EMEA Brand Marketing at Airbnb, Justin Reid, Head of Destinations at TripAdvisor, Amanda Lakin, Head of Brand Marketing at TUI and Paul Buckley, Head of Social Media at Aer Lingus to the stage. They’ll be discussing the hottest industry topics including:
- Profit-Boosting Social Media Engagement: Drive conversions with dynamic, engaging, next-level social media marketing strategies and capitalise on hot, new social platforms
- Social Media Reach, Impact & ROI: Demonstrate social media success and returns within the marketing mix
- Attribute Sales, Measure ROI: Comprehensively and accurately measure your ROI across multiple platforms to future-proof your travel marketing spend and deliver greatest value
- Insight-Based Cross-Device, Multi-Channel Integration: Engineer seamless cross-channel experiences tailored to every channel and demographic and harness the power of customer insight
- Winning Tools To Profitably Leverage Customer Journeys: Track and segment your customers to design great user experiences, reward loyalty and prevent dropouts
- First-Class Content? Create effective and meaningful travel content which cuts through the noise, engages and converts!
- Hot New Technologies & Digital Innovations: Stay at the cutting edge and prepare for what’s next with the greatest innovations in the tech landscape
- Capitalising On Mobile To Drive Sales: Understand the value of a truly responsive, mobile-optimised presence via website or app to improve device-specific conversion rates
- Drive Traffic & Boost Online Conversions: Win big online with best-practice traffic generation tools and insight-led email strategies to create personalised, user-friendly booking experiences at the point of purchase
Senior-level peers from across the travel industry are set to descend upon London atThe Multi-Channel Travel Marketing Conference – Optimising Digital, Optimising The Mixand take away a far better understanding of how to innovate your multi-channel travel marketing mix and boost digital and social performance. Not only will this unique, one-day event provide exclusive, real-life case studies, but also the opportunity to discuss and develop practical solutions and strategies to overcome your specific travel marketing challenges - gain best-practice advice to target tech-savvy travel consumers of today and tomorrow! Download the brochure here.
With limited places available, quote ‘CIMTravel’ and book online here, email the team at info@travelmarketingconferenceor call +44 (0)20 3479 2299 to secure your place today! www.travelmarketingconference.com.