Travel businesses urged to do more to build trust over data

Author: CIM PR team

Travel companies are being urged to do more to prove they can be trusted with people's data if they want to build confidence among customers. The call comes from the Chartered Institute of Marketing (CIM)'s travel group after research revealed most consumers still don't think businesses treat their data in an honest and transparent way, despite the introduction of General Data Protection Regulation (GDPR) in May.

Read more here, on the Travel Mole website from insight by Keith Cartwright, chair of the CIM Travel group.