New text donation service launches

Author: Knowledge Services

A new text donation service has been launched by Donr, a fundraising firm. Text Giving, which gives charities the choice of multiple keywords for different campaigns, has a maximum donation limit of £20 which is double that of Just Text Giving. This coincides with the news that JustGivingText, the text donation service run by JustGiving and Vodafone, will close in March. Charity text donations are expected to be the largest growing phone paid services over the coming year and charity donations via text are predicted to grow by 34% year-on-year. Charity donations using text reached £37.5m for 2017-18., 9 November 2018

Originally appeared in Cutting Edge 14 November 2018