The Levitt Group Board

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Lynley Meyers

Vice Chair

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Lynley Meyers FCIM Chartered Marketer

Lynley is a technically astute senior B2B product marketing manager. She works cross-functionally on projects to create the GoToMarket (GTM) for new products. Committed to effective sales enablement she delivers strategies to drive sales growth. Curious and passionate she works to help customers to improve their customer experiences with useful business solutions. She also researches market trends, writes up case studies and creates useful best practice to share.

A long-serving member of the Levitt Group, her current role is as Vice-chair. She supports the Chair in policy decisions and liaises with the CIM on enabling smooth MIG operations.

It’s been a privilege for her to celebrate many successful project outcomes with various teams in international and local organisations. She feels both comfortable and inspired when working with diverse multilingual teams and welcomes new ideas. Yet, Lynley feels her project that planted hospitals to deliver quality care within rural areas, was the most profound personal achievement.

Her dream afternoon would be sitting in the sunshine on a riverbank with a picnic listening to jazz. Her family is her everything. So precious to share times with loved ones. A Scout at heart, she loves all nature marveling at its forgiveness of our misuse. Hedgehogs and bluebells have their own special place for her. Every hour spent outdoors, walking, listening and capturing nature with her camera is a blessing to her.

 

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George Lellis

Membership Engagement Ambassador

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George Lellis DipM FCIM Chartered Marketer 

George Lellis, based in London, is a Brand and Innovation Consultant for corporate and product brands through extracting deep cultural insights and a wider understanding of technology integration.

Through his data-driven and agile approach, he delivered turnarounds and contributes to the companies’ market leadership and award-winning campaigns. He has developed a diverse career history of brand planning, 360-degree campaign management and innovation launching in big corporates and niche market players predominantly in the consumer goods sector (FMCG, Pharmaceuticals, Home Technology and consumer services).

He helps companies deliver profitable growth winning UK and overseas markets through advising senior management teams on: a) shaping brand and innovation strategy, b) refining product management plans, c) optimising consumer journey and user experience and d) by championing innovation.

He is also a guest lecturer at the University of London and mentors young marketeers and CIM members on their CPD journey.

George holds an MSc Econs in Media Communications Management from the London School of Economics and a MA in Linguistics from UCL. He is also a Fellow Chartered Marketer and holds a Professional Post-Graduate Diploma in Marketing from the Chartered Institute of Marketing.

After a 5-year stint in social media and digital marketing campaigns increasing the membership and attendance levels within the CIM’s Levitt Group, George helps fellow board members to adopt a single customer view, to hear the members’ voice and deploy acquisition and retention strategies through compelling membership value proposition.

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Dominic Ferry

Project Management

Dominic Ferry MBA FCIM Chartered Marketer

Profile: Dominic Ferry is Marketing Consultant at dominicferry.com, developing and executing multi-channel growth strategies for B2B and B2C clients ranging from garage start ups to global corporates like Google and PayPal and has worked globally, both agency and client side in multiple industries, sectors and verticals.

He is a specialist in all areas of digital marketing, e-commerce technology, growth, acquisition, conversion and retention. Dominic has been a Chartered Marketer since 2013. He was listed as one of the Top 250 Growth Hackers of 2018.

Ambassador responsibilities:
Project Management - Dominic was recruited into the Levitt Group Board in 2017.

Interesting fact:
Dominic is licensed to yacht captain and he has sailed around the world, and is currently learning to fly.

 

Contact info:

www.dominicferry.com

http://www.linkedin.com/in/dominicferry

https://twitter.com/dominicferry

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Kathy Rose

Event Ambassador

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Kathy Rose DipM MCIM Chartered Marketer

A experienced Marketing professional who cannot resist a challenging opportunity!

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Siobhon Watson

Event Ambassador

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Siobhon Watson DipM MCIM Chartered Marketer

A strong commercial chartered marketer currently working at Accuity in London with in-depth experience of initiating and growing marketing functions within fintech, commercial and investment banking and telco’s. Extensive marketing experience covering brand development and management, digital marketing strategy, social media strategy, PR, events strategy and management, product marketing, lead generation, customer communications strategy, internal communications and CSR programs. A member of the Levitt Group Committee.

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Kate Rider

Event Ambassador

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Kate Rider MCIM Chartered Marketer

I am a former journalist with the BBC and PA News who has spent the last twenty years in B2B and B2C marketing in technology and science. My baptism of fire was at Yahoo! in the late 1990s as Brand Manager for Yahoo! UK and Ireland. It remains the most demanding role of my career as we launched numerous country sites in Europe in quick succession whilst holding the hand of the UK and Irish internet customer as they made their first brave steps online. These days, that all seems a lifetime ago! In my current role I work for a scientific company consulting on their marketing in the advanced manufacturing sector. Synchrotron science, cryogenics, nuclear fusion research and semi-conductor manufacturing are just some of our markets. I am a mentor to undergraduates and postgraduates at my former university.