Winners Blog: Kuoni Marketing Team of the Year 2019

Author: Dean Harvey, Marketing Director at Kuoni Travel UK

It’s nice to get an award. It’s the icing on the cake. It’s uplifting to know that the marketing creative has impressed and validates the work you and your agencies do. Since joining the Kuoni team three years ago we have won Travel Brand of the Year (2017) and Ad Campaign of the Year (2018).

In association with agency Designate, we picked up Radio Campaign of the Year at the 2019 Travel Marketing Awards, run by the Chartered Institute of Marketing. This campaign stood out as it was recorded in multiple accents to be broadcast in the regional dialect, to have greater impact with the target audience. Nice one team Designate!

We’re appreciative of these accolades. Chuffed in fact!

So to go one better and win the Marketing Team of the Year 2019 was the cherry on top of the icing on the cake.

We’re lucky in the marketing team at Kuoni to be the custodian of a great brand. And we respect all that it entails. On joining, I set out our mini-manifesto to create best-in-class marketing and that our team are ‘here to serve’. Not at all interested in being the internal blue-eyed-boys or nurturing prima donnas and divas! We’re here to serve the rest of the Kuoni operation.

This particular award is different to the others, this one recognises the people not just the work. It recognises the improvements we have made, from breaking down existing silos to better organisation and allowed us to reach our goal of turning one of the lowest staff survey scores into one of the highest. This is a team that works for each other and looks out for each other, there’s a high level of respect and camaraderie, just the right amount of self-deprecating humour to keep us grounded, we don’t take ourselves too seriously and we are a happier bunch as a result. And when it’s firing on all cylinders it feels slick, it feels good, it feels right and we produce some of our best work.

I’m properly proud of this team and all that we have achieved; this is a great team to be a part of, this award confirms it.

Dean Harvey, Marketing Director at Kuoni Travel UK

Could you be our next winner? Visit www.thetravelmarketingawards.com to enter.