Alex Aldous DipM MCIM

Alex Aldous is a senior marketing professional with over 16 years experience in the construction industry, having worked for SME, PLC and private organisations. She brings a wealth of experience of leading successful, complex marketing, communications and change programmes in the built environment sector.

As Global Head of Marketing and Communications at construction consultancy Gleeds, with nearly 3000 employees and turnover of £250m, Alex leads on strategy, brand and leadership communications, as well as leading a central team supported by a Global network of marketing and communications professionals. In her previous role she led complex organisational change and marketing operations at Mace, a £2bn turnover construction firm.

Her work at Kier, supporting areas of the business in their strategy and planning and managing Group wide change projects, was recognised with the CMA’s best contractor marketing campaign for their Shaping Your World campaign in 2017, encouraging young people to consider a career in the construction industry.

Whilst in 2022 her leadership of Mace’s purpose and priorities business change programme was recognised with the CMA’s best professional services marketing campaign, and highly commended in best stakeholder / internal communications campaign. Alex also led on a culture change piece, embedding values and behaviours across the 7500 strong firm.

Alex can demonstrate her experience leading teams of volunteers and in maintaining the highest standards of inclusive, professional etiquette and performance. She also co-led on the Mace marketing and communications emerging talent portfolio, mentoring and developing graduates and apprentices across the functions.

A Chartered Marketeer and a professional member of CIM, Alex’s skills lie in project and change management, consultancy and leadership, and she thrives on helping others to grow their career in the industry.

Outside of work she is a mum to three young children, and two older step-children.

Vicky Fitton DipM MCIM

Vicky has over 10 years’ marketing experience within the built environment. She particularly enjoys creating purpose-driven content and empowering others to tell their stories.

Vicky’s current role is leading the marketing and communications at ADP Architecture. ADP is an employee-owned practice focused on making the world a more positive place; for people, communities and the environment.

Vicky believes the future of marketing is to drive social change and as marketers we have an important role to play in promoting sustainability. She is excited by marketing that strips brands back to their authentic core and she has signed up to The Sustainable Marketer Manifesto.

Catherine Fyfe MCIM

Catherine is currently Divisional Marketing Director for Construction Product Manufacturer Genuit Group’s Building Services and International Division. Having spent 10+ years in marketing within Construction Product Manufacturers, overseeing product management, marketing communications and digital strategies.

Catherine was Deputy Chair of CPA’s Marketing Integrity Group and was integral to the development and articulation of the Code for Construction Product Information. She now sits on the Board of CPI LTD and continues her passion for raising competency in marketing through shared knowledge and collaboration.

Charlotte Waters FCIM

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Lori Smith ACIM Chartered Marketer

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Karen Mensah ACIM

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Peter Jeffrey MCIM Chartered Marketer

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Aysegul Koreli ACIM Chartered Marketer

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