Resources

Choose from a selection of resources to support your medical marketing needs.

MMG event presentations

Changing Behaviours to Change the NHS
Anthony Tasgal, 5 October 2017

Correct Market Segmentation – The Bedrock of Marketing
Professor Malcolm McDonald, Emeritus Professor of Marketing at Cranfield University School of Management

Opportunities in the changing NHS
Presentation by Wellards on the new opportunities in the NHS.

Publications

The real NHS: the benefits of a marketing approach
A White Paper by CIM

Health Service Journal Top 50 Politically Influential People
The 50 people with the greatest influence on NHS management policy and practice in 2008

Measure for measure: metrics and marketers in the NHS
A White Paper by CIM

Reports

High Quality Care For All NHS Next Stage Review Final Report
Final report of Lord Darzi’s NHS Next Stage Review. It responds to the 10 SHA strategic visions and sets out a vision for an NHS with quality at its heart.

Medical links

Aimed at healthcare professionals, it is designed to share best practice, thought leadership and innovation within the healthcare sector, using news storytelling structures and high-quality video production. 

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Which Medical Device - expert independent opinion

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Healthcare News ITN - online video news channel for healthcare professionals

Recruitment