Brand Therapy: 15 Tools for Creating Strong Brand Strategies in Pharma and Medtech

Author: CIM MMG

Professor Brian D Smith, the world's leading authority on the evolution of competitive strategies in pharma and medtech, will address CIM’s Medical Marketing Group on 7 February at CIM’s headquarters in Cookham

Professor Smith will be exploring how and why conventional brand planning is becoming extinct and is being replaced by more sophisticated techniques better adapted for today's competitive, value driven markets. His presentation will be valuable to anyone who works in, with, or leads brand teams in the pharma and medtech sectors.  

Professor Smith works at the University of Hertfordshire and Bocconi University, Milan he is Chair of the Pharmaceutical Marketing Excellence Awards, advises many of the industry's leading firms and has over 300 publications in this area, including the acclaimed books  "The Future of Pharma" and "Darwin's Medicine".

All attendees will receive a copy of Professor Smith's new book, Brand Therapy: 15 Techniques for Creating Strong Brand Strategy in Pharma and Medtech.