New Mintel reports in the CIM library – February 2017
Author: CIM MG
The following newly published Mintel reports are now available in the CIM library:
Wearable Technology – UK – December 2016
“Wearables’ expensive price tags can clash with their nature as ‘nice-to-have’ devices, leading consumers to worry they will stop using the device not long after purchase. Adoption could thus benefit from initiatives that empower current owners to act as advocates for the technology, as well as from longer trial periods, rent-to-buy schemes and love-it-or-give-it-back warranties.” Says, Sara Ballaben, Senior Technology Analyst, Mintel.
This Mintel report discusses the following key topics:
- Broadening interest to increase perceived value
- Wearable technology needs to be a “hands-on” experience
- Can the workplace be a backdoor to mainstream adoption?
- Fostering data sharing among wearable owners
- Moving beyond tracking to coaching
Medical Equipment - UK - December 2016
“Driven by the ageing population, there remains a significant drive to develop equipment and devices that can both help treat age-related conditions and attack chronic diseases. However, manufacturers must also contain costs as the healthcare industry remains in a period of restrictive budgets.” Lewis Cone, B2B Analyst
This report answers the following questions:
- How can manufacturers maximise sales in a climate of restrictive health expenditure and efficiency targets?
- What sectors of the medical equipment market are expected to provide the best growth prospects?
- How will Brexit impact manufacturers of medical equipment?
- How can manufacturers best respond to the threat of new market entrants from the technology sector?
- What does the future hold for the industry?
Available from CIM Knowledge Services
If you would like to know more, CIM Knowledge Services can supply up to 5% of a Mintel report to members. There is a small fee of £6 plus VAT for this service. Please contact the library +44 (0)1628 427333 if you would like to know more.