Excellent Travel Marketing Insights at #QT18
Author: CIM TG
The great and the good of travel marketing came together at Wallacespace Spitalfields on Monday 29 January for CIM Travel Group's annual Question Time event, which combined quality networking with the latest thinking, tools, trends, hints and tips.
The event began with a Networking Reception before an esteemed panel of travel marketing experts representing different marketing disciplines and sectors of the industry audience shared their views on the topical challenges, trends and opportunities facing travel marketers in 2018 with a packed auditorium of in-house and agency travel marketing professionals. View pictures>>
Moderated by Steve Dunne, CIM Travel Group Vice Chair, and Sophie Griffiths, Editor of TTG, the audience enjoyed two insightful panel debates featuring leading lights from Kuoni, Royal Caribbean, TUI and more at the popular annual seminar that now forms part of the Travel Marketing Events series. In true Question Time fashion, questions were submitted by audience members in advance as well as from the floor, giving the event a unique interactive element.
The first debate, which was moderated by Steve, assessed the industry's turn of year campaigns, exploring the trends emerging in TV, audio and social media advertising in an era that is seeing a massive re-ordering of marketing communications. The second debate saw Sophie focus on the evolution of marketing in a world where personalisation is becoming key and where it can be difficult for marketers to keep up with the best and most effective ways to reach their target audience.
We really appreciate the support from our sponsors and CIM Travel Group would like to thank the team at Vertical Leap for being our Headline partner and the team from Hearst UK for their Contributions to the event, without whose support the event would not have been possible.
We'd also like to extend our sincere gratitude to our fantastic panellists, whose engaging contributions ensured that all those in attendance enjoyed an incredibly stimulating evening!
Dean Harvey, Marketing Director, Kuoni UK Amanda Lakin, Head of Brand Marketing, TUI UK & Ireland Ollie Deane, Director of Commercial Digital, Global Eva Kwiecinska, Senior Marketing Manager, VisitScotland Aneil Bedi, Partner, M&C Saatchi Jessica Marke, Media Planning and Insight Manager, Virgin Atlantic Mario Bounas, Director of Marketing, Royal Caribbean Alexis Sitaropoulos, Vice President, Marketing, Contiki Gaby Huddart, Group Editorial Director, Hearst Lifestyle Chris Pitt, Head of Marketing, Vertical Leap.
Feedback from Question Time was overwhelmingly positive. The next Travel Marketing event will be on Monday 16 April.