UK supermarket trends – fresh produce
The UK produce market faces a challenging time. In 2017 the UK voted to leave Europe and the implications of this decision are becoming a reality. With the weakening of the pound resulting in pricing increases, margins are tight and both retailers and suppliers are trying to mitigate the risk of a very unpredictable future.
Despite all of this, the UK continues to be a successful market for fruit, vegetables and flowers, and a benchmark of innovation for Europe. Growers and suppliers are working incredibly hard to improve environmental factors, health implications and to constantly innovate in these areas. We have had a look at what is happening in UK supermarkets in produce, to establish a clearer picture of this market.
This Innovative Fresh report seeks to identify and facilitate opportunities for brands and retailers based on cultural trends, consumer preferences and behaviour, produce innovations, supermarket trends and sales patterns. This is a mini report, but Innovative Fresh can provide far more detailed and specific reports, tailored to your needs, along with supermarket tours and research.
July 2017, Innovative Fresh, in collaboration with Pink Sky [Download PDF]