Julia Weston MCIM

Julia has been a volunteer member of the CIM since 2016. She is Interim Director of Marketing and Student Recruitment at Bucks New University. Julia has worked Bucks for over four years and prior to that worked at UWE Bristol. In Higher Education marketing roles for over 20 years and has experience of strategic planning and managing all areas of the marketing and communications mix in the higher education sector including brand, digital presence, alumni relations, research and business to business.

Julia began her marketing career in the Finance Sector where she worked on a rebranding project and customer services communications projects.  

Kenon Man MCIM

Kenon is currently Deputy Director of Marketing at University of Nottingham. He started in HE as an International Digital Communications Officer at Swansea University, leading on digital campaigns to increase the recruitment of international students and managing social media channels. Previously he was Head of Digital Marketing, he was responsible for website development, content, social media, paid media, design and print.

He is an active member of the sector and keen to share best practice with colleagues. Kenon’s presented at various Higher Education conferences such as CASE Europe about digital marketing activities.

Kenon was co-chair of the CASE Europe Multi-Cultural network, which aims to promote EDI and open up the discussion of Race and Ethnicity. 

Helen Bower, PG DipM, FCIM, MBA, Chartered Marketer

As Chief Marketing Officer at Northumbria University, Helen leads the Global Marketing and Business (GMB) division in driving the long-term financial sustainability of the University. Her team is dedicated to increasing revenue and enhancing the University’s reputation by developing innovative marketing, recruitment and communication strategies that attract students from local, national, and global markets and attract commercial income. Helen plays a crucial role in shaping the University’s brand, reputation, and strategic partnerships, ensuring value for stakeholders, and contributing to Northumbria’s growth and success.

Helen's leadership and expertise extend across three core strategic ambitions: showcasing Northumbria’s world-leading research, driving student recruitment and retention, and advancing the University’s social mobility goals. Under her guidance, marketing, communications, and recruitment efforts are aligned to create impactful outreach, with a strong focus on widening access to education.

With over 22 years of experience in marketing and student recruitment, Helen has held senior leadership roles across several prestigious institutions, including Newcastle University and the University of Cumbria. She has overseen marketing strategies encompassing Undergraduate and Postgraduate admissions, domestic and international student recruitment, brand management, digital marketing, market insights, and philanthropic engagement.

Stephen Allmark DipM FCIM

Membership and Partnership Lead for CIM Higher and Further Education Group

Steve is the Head of Postgraduate Recruitment at the University of Birmingham, responsible for the University of Birmingham postgraduate marketing and student recruitment strategy.

In addition to his role at the University of Birmingham, Steve is a Board Member and Director of the Higher Education External Relations Association (HEERA), a professional body and registered charity working across the areas of public relations, marketing, alumni relations and fundraising in the higher education sector in the UK.

Steve holds an undergraduate degree in Commerce from the University of Birmingham and a postgraduate qualification in Marketing. Steve was awarded Chartered Marketer Status from the Chartered Institute of Marketing (CIM) in 2007 and last year was awarded CIM Fellow status.

Rachel King DipM FCIM Chartered Marketer

Rachel is Head of Student Recruitment Marketing at the University of Sheffield. She is responsible for student recruitment marketing strategy, campaigns, and alignment of marketing activity and messages across the university.