The strategic vision of the CIM Higher and Further Education Group
To be the voice of the Higher or Further Education marketer, providing support through leadership, networking and training, while at the same time enhancing the standing and profile of the profession by celebrating innovation and nurturing best practice.
Aims
- To ensure a collaborative working arrangement with CIM to add value for members and practicing marketers that supports CIM mission (The CIM mission is to ‘create marketing advantage for the benefit of professionals,
business and society’) - To connect and engage with marketers working in Higher and Further Education to provide a wider context to their work, inspiration and best practice across the marketing and communications disciplines
- To provide a programme of events and workshops in conjunction with engaging/relevant social media content
- To help build the network of professional marketers by recruiting and retaining members and studying members
- To disseminate best practice and marketing content in the sectors
- To become the voice of the marketing profession in the sectors
- To enhance the professional standing and profile of those working in the marketing field in or around Higher and Further Education sector.
The purpose and benefits of the Higher and Further Sector Interest Group
Best practice
We share common problems - influenced by internal and external factors. We feel that it will be beneficial to share experiences and mistakes and identify best practice - particularly where we feel it might translate to and from other sectors.
Network of like-minded professionals
In the same way that it is useful to meet other marketers through the Institute, it is especially useful to meet other marketers that work in HE or FE. It enables us to facilitate follow-ups, potential collaboration, mentoring and networking.
Key issues
We intend to use the Higher and Further Education Group to identify key issues/common problems that as a group we can research and pool our experience/expertise to identify key solutions on a more formal basis.
Professional development
The Higher and Further Education Group intends to influence the future development needs - and how they can be met from within CIM or via the group itself, by pooling our resources or identifying key training needs we wish to facilitate.
Terms of reference
1. Membership to encompass:-
- Marketers working in Higher or Further Education at all levels and disciplines.
- Higher Education staff in non-University and HE College settings (further education colleges, training organisations, TDA etc.)
- Those not directly employed within Higher or Further Education education but who are actively engaged with or interested in marketing developments within Higher and Further education.
2. Identify best practice in all areas of marketing.
3. Provide a forum for discussion and debate.
4. Act as a voice for the Higher and Further Education marketing profession in lobbying senior decision-makers.
5. Actively input to the future development and support of CIM related activities in the field of Higher and Further Education marketing.
6. Provide a supportive network of like-minded colleagues.
7. Share information and ideas where commercially appropriate.
8. To promote the importance of a strategic approach to marketing and its relevance to high level business planning.
9. To actively seek out opportunities for appropriate continuing professional development for members and colleagues which will raise the quality of marketing practice within Higher and Further Education.
10. To work where appropriate with colleagues in relevant sector bodies and sister organisations.