The Board

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Mike Lomax

Position on Committee: Chairman

Marketing Communications Manager, Tarmac Cement  

Chair of CIMCIG

Mike has been in his position at Tarmac since 2001 responsible for the iconic  Blue Circle cement brand products.

Previously he has held senior marketing roles with Pilkington, GE/GEC (Creda, Hotpoint and Cannon) Owens Corning and Baxi heating.

Winner of 19 awards for marketing campaigns over the past 4 years

As a seasoned construction industry marketeer Mike fully understands the role that marketing has in adding value to an organisation. He is passionate about improving the image of the construction industry, widening its appeal and making it a more attractive career destination for young people.

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Deborah Rowe

Position on Committee: Secretary

Deborah is a marketing consultant, Chartered Marketer, member of the CIM and fellow of the IDM and the RSA. She has been in B2B marketing for over 20 years and has had links with the construction industry, civil engineering and the built environment, for most of that time. Coming from an engineering and science background her first job was as a technical officer for CIBSE.

Her first marketing job was with Highpoint Rendel and she went on to work across a range of industries including academic publishing, professional associations, exhibitions and conferences. She set up Sheba Marketing in 1999 and now provides marketing consultancy and technical writing services to SMEs and micro-businesses.

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Ian Exall


I have worked in the construction industry in sales and marketing capacities for over 30 year. My experience covers scaffolding (hire and sales) and manufacturing of both lightside and heavyside building products.

I am a Fellow of The Chartered Institute of Marketing and have been a CIMCIG member for over 20 years, 10 of which as a CIMCIG Committee member.

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Chris Ashworth

Position on Committee: Events and CPD

Chris has over 35 years' experience working in sales and marketing in the construction industry. Initially with building product manufacturers and since 1999 as Managing Director of Competitive Advantage, a consultancy providing strategic support, market research and training in sales and marketing.

Chris has been a member of the organising committee of CIMCIG since 2007, Chairs the Promotional Working of BIM4M2 and is a regular contributor to industry blogs and journals. He is a leading authority on engaging with decision makers, drawing on practical sales experience, marketing theory and his own research to give a unique view of the process.

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Debansu Das

Position on Committee: Website sub-committee

An award-winning marketing and business development professional with 15 years of experience in public and private sectors. For last 5 years, Debansu has been involved in offsite construction helping modular manufacturers and developers to be a part of the fastest growing market.

Debansu plays the role of “game changer” by combining strategic plan with go-to-market activities, horizon scanning with business analysis, proposition development with digital marketing activities, key-stakeholder relationship with business development. He has demonstrable track record of marketing performance (KPIs and ROIs), product management and revenue generation.

Debansu is a keen networker and a strong team player with tenacity & ‘can-do’ attitude to drive growth. B2B sector(s) experiences include property & housing sector, asset management, professional services, renewables technologies, modular construction, security and consumer durables across two different continents.

Winner of Chartered Institute of Marketing’s “Marketer of the year” award in 2012 (UK and Europe). Chair of Housing Diversity Network, board member of Chartered Institute of Housing (London branch) and Chartered Institute of Marketing’s Construction Industry Group. 

I work as a consultant for specialist companies in modular and offsite construction sector, helping them with marketing and communications, digital transformation, market research and business insight, product marketing, business development and performance management. My expertise lies in bringing disruptive technologies into the market like modular homes in housing sector (public and private) working with C-level and senior & junior executives. My previous marketing and product management roles with blue-chip companies like Philips, ICI Paints, Sitex-Orbis have covered UK, Europe and Asia. I am presently a Board member of Chartered Institute of Housing (London region) & Chair of Housing Diversity Network.

Contact: E: M: 07970249349  T: @debansudas  Skype: debansu.das

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Ross Sturley

Position on Committee: Communications

Since moving on from early beginnings in the entertainment business (a glamorous word for running seedy clubs), I've been in various sectors of b2b media for longer than I care to say. As well as eight years in the Construction and Property sectors working on Construction News, Architects' Journal, New Civil Engineer, Interbuild, Civils and others, I've spent time in hospitals, nursing, pharmaceuticals, science and retail. A career in the media is fascinating for the insight it gives you into other people's marketing efforts, and is thus the ideal life for a nosy parker.

I'm now Principal of Chart Lane, a marketing strategy consultancy specialising in construction and property, as well as a contributor and columnist for Constuction News, and B2B Marketing magazine.

I've been involved in CIMCIG for many years now, five of them as part of the organising committee, and I remain passionately committed to helping shareholders and senior management everywhere understand the value that quality marketing can add to a business.

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Rob Davis

Rob is Content Director at Glenigan.

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James Ellis

James is currently Head of Marketing and Communications at Cersture, who are dedicated to providing professional services and certification to a wide range of customers across the building services sector.

 Having been a member for CIMCIG for over 18 months, he has over 9 years marketing experience working for organisations within the construction sector including Kier, Gibbs & Dandy and Travis Perkins plc where he has won awards at the Construction Marketing and B2B Marketing Awards for various marketing campaigns.

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Cate Gregory

Cate is Senior Marketing Manager at Graham The Plumbers Merchant (Saint Gobain).

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Anna Hern

Anna has been working in PR in the built environment sector for over 20 years, both in-house and within agencies.  During that time she has built a wealth of experience working within the construction industry supply chain, understanding the complex relationship between manufacturers, specifiers, consultants and contractors.


Now MD and owner of construction specialist agency Ridgemount PR, Anna’s knowledge is most often put to use advising clients on top-line marketing strategy, with Ridgemount PR generally managing or contributing to an integrated marketing campaign rather than focusing purely on the public relations element.


Something of a social media obsessive, Anna has also masterminded the evolution of Ridgemount PR into an effective content generation specialist, with a particularly successful track record of working in results-driven collaborations with other agencies.

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Charmaine Petty

Charmaine Petty is Marketing manager at Catnic.

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Emily Dearman

Emily is an award-winning marketer and AECOM’s Marketing and Strategy Manager for the Water sector. With over eight years’ experience in the water industry she supports the development of their Europe, Middle East, India and Africa (EMIA) Water business.


Emily was recently Highly Commended as the 2016 Construction Marketing Awards (CMA) Young Marketer of the Year, and supported AECOM to win Best Professional Services Marketing Campaign and Best Content Marketing Awards. She completed her Professional Certificate in Marketing with CIM in 2015 and works closely with the Water leadership team to pre-position for major bids, develop strategic marketing campaigns and raise the profile and engagement of teams internally. She joined the CIMCIG committee in 2017.

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Rebecca Pedlar

Position on Committee: Northern Events

Rebecca is Marketing Director of Barbour ABI - expert providers of construction market insight and intelligence.

Rebecca has worked at Barbour ABI for 15 years and has multi channel B2B marketing experience. Rebecca joined the CIMCIG board in November 2017 and works with Ben Green to set up CIMCIG events in the North West.

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Ben Green

Position on Committee: Northern events

Coming soon

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Gavin Tadman

Position on Committee: Image of construction

Coming soon

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Lucia Di Stazio image

Lucia Di Stazio

Coming soon