Welcome to the CIM Higher and Further Education Group

Championing marketing excellence across the higher and further education sectors

Higher and further education institutions are vital to the UK’s economic strength, contributing over £265 billion* annually, and to the advancement of knowledge, innovation, and social progress. Through research, teaching, and community engagement, these institutions shape a better future both locally and globally.

Our purpose:
The CIM Higher and Further Education Group is a professional network dedicated to supporting marketers working in professional roles covering student recruitment, digital marketing and communications across the higher and further education sector, including specialist institutions. We bring together practitioners from all disciplines and career stages to:
• Share best practices and sector insights
• Develop new skills through training and events
• Stay informed with the latest news, policy updates, and marketing trends
• Collaborate and connect with peers and thought leaders

What we stand for
We are committed to ethical and sustainable marketing in all areas of institutional activity—from student recruitment and stakeholder engagement to branding and communications. Our work is guided by integrity, inclusivity, and innovation.

Adding value through partnership
We actively collaborate with sector bodies and industry experts to drive the marketing agenda forward and deliver meaningful value to our members.
* https://www.universitiesuk.ac.uk/what-we-do/policy-and-research/publications/economic-impact-higher-education