Share your expertise with the CIM Higher and Further Education Group
Author: Pippa White, Expression of interest - what to include UK Community Lead
Are you passionate about marketing in the Higher Education or Further Education sector?
Do you have insights, experiences, or innovative ideas that could inspire and inform fellow professionals across the sector? The CIM Higher and Further Education Group is inviting proposals from marketing, student recruitment and admissions professionals who would like to:
• Speak at a webinar or in-person event
• Share a case study, campaign story, or thought piece as a blog
• Contribute content to be featured on the CIM website or across our social media channels
This is your opportunity to raise your profile, connect with peers, and contribute to best practice and professional development in our sector.
Who can apply?
We welcome submissions from:
• Marketing, student recruitment and admissions professionals working in Higher or Further Education
• Agency partners or suppliers working with HE/FE institutions
• Individuals at any career stage – from early-career professionals to senior leaders
• Those with diverse perspectives and lived experiences to share
What we’re looking for
We’re particularly interested in topics that address:
• Campaign case studies or lessons learned
• Student recruitment and conversion
• Digital marketing and paid media
• Brand and reputation in education
• Market insights and student trends
• Internal engagement and culture change
• Accessibility, EDI, and inclusive marketing
• Innovation in content, CRM, or analytics
• Sector-specific challenges or opportunities
Whether you want to share a polished success story, a candid learning curve, or just start a conversation – we want to hear from you.
Opportunities available
You can express interest in:
• Speaking at one of our upcoming webinars or in-person events
• Submitting a blog, article, or campaign feature for publication
• Joining a panel or taking part in informal discussions or interviews
Submissions are reviewed on a rolling basis, and our calendar is flexible – we’ll work with you to find the right time and format.
Submit your idea
To get started, simply email volunteers@cim.co.uk with the below information. It takes just a few minutes, You don’t need a fully-formed presentation to apply – just a clear idea of what you want to share.
Expression of interest - what to include
Your details
Full Name
Job Title
Institution / Organisation
Email Address
LinkedIn or Website (optional)
Your idea
Proposed Title or Topic
Brief Summary (150–300 words)
Tell us what your session or content would focus on. What can others learn from it?
Preferred Format (select one or more):
• Webinar speaker
• In-person event speaker
• Blog or written article
• Campaign case study
• Panel discussion
• Interview or Q&A
Availability
When would you be available? (e.g. July–September, Autumn term, flexible, etc.)
Upload/attachments (optional)
Provide a sample slide deck, article draft, or campaign material (optional)
Consent
Confirm that you agree to be contacted by the CIM Higher or Further Education Group regarding your submission.
Questions?
If you have any questions, or want to chat through your idea before submitting, please contact UK Community Lead, Pippa White.