Charity and Social Marketing event: ‘Where PR strategy for non-profits is headed in the next five years’
Author: CIM PR team
On Monday 12 November 2018, a trio of flagship speakers in non-profit PR headlined a CIM Charity and Social Marketing event, addressing the reduction of public trust in charities as a result of a series of high-profile crises.
At the event, Professor Ian Bruce, founder of the Centre for Charity Effectiveness at Cass Business School and chair of CIM charity and social marketing group said at the event that charities should be aware of things that could cause reputational damage and be prepared to make changes.
For more information, please read the Third Sector article, Charities should be proactive with PR to protect reputations, says academic.