Civil Society Media: How charities can use marketing effectively

Professor Ian Bruce, chair of CIM's charity and social marketing group provides top tips on how charities can utilise marketing to effectively overcome obstacles presented by COVID-19, and how more traditional charities can embrace digital channels to help generate income during these uncertain times. For the full article, click here: https://www.civilsociety.co.uk/voices/ian-bruce-how-charities-can-use-marketing-effectively-in-times-of-crisis.html