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Use data in marketing? Of course you do

Posted on: 07/07/21 | Stephen james Founder, SilverJet Insight

As a former frustrated marketeer working as an analyst, using data in marketing isn’t what you’d call second nature for me. Cut me and I bleed data and insight (please don’t put that to the test), to me it’s the nucleus of any aspect of marketing.

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CIMCIG’s Ian Exall catches up with Mike Rigby to discuss - Who does the “marketing”?

Posted on: 17/06/21 | Ian Exall A I M Limited, CIMCIG Committee

In the March edition of Builders Merchants News, Mike Rigby, CEO of MRA Marketing argued that “Marketing” has lost touch with three of the four P’s of the marketing mix. CIMCIG followed this with a blog that looked a little more in-depth at the marketing mix 4 P’s are and made the point that a business has clear views as to its strategic approach to the marketing mix – and it’s imperative someone takes charge of them. Here we discuss the topic of who “does it”.

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The construction industry, along with all other sectors, is on the cusp of a significant make-or-break scenario. The past decade has seen giant leaps in the development and widespread use of digital technologies and although the digital revolution is not the only factor impacting the construction industry, it does and will be a key element of its evolution.

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Audience profiling for content marketing

Posted on: 26/05/21 | Anna Hern Ridgemount

If you want to engage your audience, first you have to find them, then you have to tell them something they want to know. Audience profiling has never been more important.

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Private equity gets involved

Posted on: 20/05/21 | ross sturley CIMCIG

Private equity group Kohlberg Kravis Roberts & Co has agreed to buy John Laing for £2bn, while HIG Capital agrees to buy Travis Perkins' plumbing division.

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