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Construction Marketing Awards 2021

Posted on: 11/10/21 | Chris Ashworth

Join the finalists at the Construction Marketing Awards Gala Dinner. A great opportunity to network and some of the best construction marketing initiatives will be showcased.

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Activity slows in August

Posted on: 07/09/21 | ross sturley cimcig

Construction activity slowed in August, as the tight availability of materials affected the volume of work, the latest IHS Markit/CIPS Purchasing Managers’ Index shows.

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The danger in the mean

Posted on: 04/08/21 | Stephen James Founder, SilverJet Insight

Heard about the man with his head in the oven and his feet in the freezer? On average, he was comfortable.

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Use data in marketing? Of course you do

Posted on: 07/07/21 | Stephen james Founder, SilverJet Insight

As a former frustrated marketeer working as an analyst, using data in marketing isn’t what you’d call second nature for me. Cut me and I bleed data and insight (please don’t put that to the test), to me it’s the nucleus of any aspect of marketing.

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CIMCIG’s Ian Exall catches up with Mike Rigby to discuss - Who does the “marketing”?

Posted on: 17/06/21 | Ian Exall A I M Limited, CIMCIG Committee

In the March edition of Builders Merchants News, Mike Rigby, CEO of MRA Marketing argued that “Marketing” has lost touch with three of the four P’s of the marketing mix. CIMCIG followed this with a blog that looked a little more in-depth at the marketing mix 4 P’s are and made the point that a business has clear views as to its strategic approach to the marketing mix – and it’s imperative someone takes charge of them. Here we discuss the topic of who “does it”.

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The construction industry, along with all other sectors, is on the cusp of a significant make-or-break scenario. The past decade has seen giant leaps in the development and widespread use of digital technologies and although the digital revolution is not the only factor impacting the construction industry, it does and will be a key element of its evolution.

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