Paint company successfully targets colour-blind

Author: CIM COM

Valspar Paint, based in New Hampshire USA collaborated with glasses company EnChroma to help colour-blind people to see colour for the first time. Valspar’s marketing project enabled the most widely distributed USA paint brand to create a fresh and involving dialogue with customers. In sharing their impressions of everyday colours seen for the first time, colour-blind people were able to communicate how awesome it is to see the world in true colour. Their comments are loaded with wonder, laced with emotion and captured the public’s attention. 

Color for all™ campaign from Valspar

Campaign website: www.valsparcolorforall.com

Individual stories:

Atlee on being colorblind

Chris on being colorblind

Michael on being colorblind

Twitter hashtag: #ColorForAll

The result? Emotional connections with customers

The campaign has provided an inspiring platform to engage with the public and has generated intriguing content.

• ‘Color for the Colorblind’ was also one of YouTube's most watched videos for March 2015.
• The video has gained 800 million impressions in the first month of posting.
• It’s reached over 5 million views on YouTube.
• The campaign website has gained 1,500 comments with many heartfelt accounts of life with less colour including people who have defied the odds as artists and photographers.
• Colour-blind people shared their ‘life hacks’ for managing with less colour including tech tools at work.
• Valspar gave away glasses to some of those who shared their stories on the campaign website and using the hashtag #ColorForAll, this resulted in a group of video submissions that went viral with tens of millions of views.
• The campaign gained plenty of media coverage, social shares and comments on twitter with the hashtag #ColorForAll
• Valspar and its advertising agency FCB Chicago, won both ‘Best in Show’ and ‘Best Brand Video’ at the Digiday Video Awards Gala which recognising the best online campaigns.

“How moving and beautiful is that? It’s hard for me to wrap my head around nearly 300 million people living in a ‘dull world’… Ps.  This is not a sponsored post, but I wanted to pass along the information because it is a subject I am so passionate about. If you are colorblind or colorblindness affects your life in some way, share your story with #ColorForAll or at ValsparColorForAll.com. Some of those submitting stories will receive EnChroma glasses, courtesy of Valspar. Additionally, Valspar will be working with art museums across the country offering up the glasses to enable even more people to see color for the first time.“

 “Valsparcolorforall.com This company is amazing, watch the video”

“…we absolutely love seeing the trend of brands making social impact through content marketing. In our new #GoosebumpContent series we'll feature companies that we think do great in spreading the good, promoting social change, and giving voice to people not traditionally covered by the mainstream media. Watch this outstanding video from Valspar Paint.”