Creative story telling event, 23 November
Author: CIM COM
In November, we’re holding our latest event from the CIM Creative Communications Group together with the Midlands region. Entitled ‘Storytelling in a digital world’ this event aims to bring together masters of keeping customers enthralled with intriguing plotlines and powerful characters. This thought-provoking event will challenge you to explore areas of communications you may not have considered before. You’ll hear from speakers that are authoring new chapters on how to engage with customers and from those that have mastered telling stories on digital platforms.
Now that’s what I call creativity
Story telling in a digital world
23 November 2016, from 13:00 to 18:00
Fazeley Studios
191 Fazeley Street
Digbeth
Birmingham
B5 5SE
Taking inspiration from our venue, Fazeley Studios in Birmingham’s creative quarter, we’ll take a fresh look at creative marketing communications.
Boost your CPD
This afternoon event provides you with 4 hours of Continuing Professional Development time.
CPD category: Integrated Marketing Communications
CPD duration: 4 hours
After the presentations there is time to mix with other marketers over drinks and canapés. Discussion on the possibilities for your brand could lead to your own happy ever-after story.
Book your ticket & get a free book
Member: £55; Studying member: £55; Student: £55; Non-member: £75
A copy of "The Story Telling Book" by Anthony Tasgal is also included in the ticket price.
Speaker line-up
International speaker, author and marketing expert Anthony Tasgal will headline this new communications event. Anthony will be guest speaker alongside five other high profile speakers from the creative, media and digital industries, with CEO of Media Futures Ltd, Mark Challinor; Vince McSweeney, Chief Creative Officer and Ringo Moss, Digital Strategist at McCann; Jason Spencer, Business Development Director and Chris Goldson, Director of Creative Works and Commercial Marketing at ITV.
Anthony ‘Tas’ Tasgal Anthony
‘Tas’ Tasgal started life as an ad agency planner before setting up POV, a strategic brand, communications and training consultancy, some 15 years ago. He still works with several travel and retail brands, such as Fred Olsen Cruise Lines and Specsavers. A Course Director for the CIM, Tas specialises in Persuasive Storytelling, “Insightment” and applying new thinking from Behavioural Economics to understanding consumer behaviour and decision-making in relation to marketing and communications. Having authored ‘The Storytelling Book’, he advocates restoring the lost art of storytelling; to put the “author” back in “authority”; to write less and think more.
Chris Goldson, Director of Creative Works and Commercial Marketing, ITV
Chris has worked in media for almost 25 years, for brands including Media Week, Financial Times Business, BBC Worldwide and, most recently, 9 years at Virgin Radio / Absolute Radio where he was Commercial Director. He joined ITV in 2011 to lead its commercial innovation team 'Creative Works’, and also looks after all of ITV's commercial marketing. And he just LOVES the telly!
Jason Spencer, Business Development Director, ITV
For five years, Jason has driven growth and innovation in the way ITV Commercial has evolved outside London, across nine regional teams, through working in partnership with brands and media agencies. Prior to ITV, Jason spent most of his career at media agencies – from media planning roles at Carat and PHD in London to running PHD North in Manchester.
Mark Challinor, CEO Media Futures Ltd
Mark Challinor is now CEO of Media Futures Ltd. He has worked in the print/digital publishing world for over 20 years, holding senior commercial roles at major media companies including the Daily Telegraph and Daily Mail. He now consults with companies across the globe on digital issues such as culture change, the mobile revolution and data/content strategies. His clients have ranged from rock groups, Metallica and Girls Aloud, to Showcase cinemas, Wella haircare and a bunch of global news brands. Mark is also, the current Global President of industry body, The International News Media Association and sits on the Code of Advertising Practice board (CAP) for the Advertising Standards Authority (ASA).
Ringo Moss, Digital Strategist – McCann
Ringo is Digital Strategist at McCann, he’s new to the agency and to Birmingham having spent most of his agency life in London and Bristol but brings with him a wealth of digital channel expertise. Having 12 years' experience in digital design, technology, content, advertising and strategy for some of the world's biggest brands from Topshop to Telefonica, and BBC to Harper's Bazaar. Most recently Ringo has been selected as one of the 2016 BIMA 100 most influential people in the UK digital industry.
Vince McSweeney, Chief Creative Officer – McCann
Vince is a little different from the average Aussie in the UK – he doesn’t live in London and he’s not working in a pub. But then, he’s a little different to the average Creative, having started his working life as a chef before switching to McCann Melbourne as a Jnr Copywriter. Within three years he was appointed Creative Director, then CD of McCann Sydney (working on many global brands including MasterCard), before jumping the pond to take his current role as Group ECD of McCann Birmingham, Bristol and Milton Keynes. Vince has won a number of national and international awards, including the MiNetwork UK Creative Director of the Year in 2012, the HK McCann Global Award for Creative Leadership and an Outdoor Lion at the recent Cannes Festival – a first for a midlands agency.