Weird: Mailchimp campaign is a standout

Author: CIMCOM

Email engine, MailChimp celebrates the mistakes that people make with the MailChimp name (allegedly) using brand name misspellings as the creative inspiration for its ‘Did you mean MailChimp?' campaign with Droga5 and PHD.

Short ads that don’t advertise the brand but instead play around with its misspelt alter-egos, were created in collaboration with Riff Raff films and directing team The Sacred Egg. These surreal ads have been played to cinema audiences in the US backed by a poster campaign promoting films with the misspelt names. 

Online Mailchimp continues the creativity with website content that enables you to play whale songs – whalesynth -  and explore the use of snail secretions for anti-aging - snailprimp. While in a collaboration with Paper magazine the brand celebrates the malecrimp, men’s crimped hair. What else!

Eloquently, dubbed as “weird done well” by actor Lauren Howard Hayes, the campaign has created a flurry of positive comments.

The brand, which has 15 million customers, explains why its embracing silly versions of its name:

“Officially, of course, we’re MailChimp. But if you couldn’t tell by now, we’re not so concerned with what people call us. We’d much rather show you who we are. Because we believe the best way to build relationships with customers, fans, or anyone else is to be yourself. For us, that means having some fun with our name.”