Skills: new construction marketing qualification

Author: CIM COM

The construction industry generates almost £90 billion annually. Marketing is a driving force. But the industry is facing a skills shortage that’s becoming more acute with the implications of Brexit. There’s also an urgent need to align the construction talent pool to cope with and capitalise on the tech revolution. We’ve launched a new nine-month CIM course specifically for construction marketers starting out in their careers, to close the skills gap. If your organisation supports clients in the sector, you’ll want to be aware of this new qualification. For marketing communications and creative professionals that work in construction, check out the benefits of the qualification for your employees.

L3 Foundation Certificate in marketing for the Construction Industry

This customised Foundation Certificate in Marketing is CIM’s first sector specific marketing programme for the construction industry. It was developed in conjunction with CIM’s Construction Industry Group to provide a solid foundation for junior marketers and others with a marketing support role.  This programme has been specially designed to equip these professionals with core marketing expertise combined with an understanding of the particular requirements of the complex and critical construction industry.

This new qualification is endorsed by the Builders Merchants Federation (BMF).

Sustained market growth requires talent

After a sharp drop triggered by the economic downturn in 2007-8, the value of new construction projects has grown steadily to 2016, according to the latest figures from the Office for National Statistics. ONS reports that “the 5.5% growth in 2016 is the fifth consecutive year of at least 5% growth, subsequently leading to a rise in the value of new orders to its highest level since 2007 at £66,126 million.” Private housing developments have been a significant contributor to this growth.

The ONLY marketing qualification for the construction industry

If you work in the construction industry and have team members who are starting out in marketing, this new customised marketing qualification is perfect for them.

With a unique focus on the construction industry, the qualification will equip them with practical skills and knowledge they can immediately apply to their role, making a positive impact on our business.

Studying only lasts nine months and is mainly online so it won’t disrupt their job. They’ll also be mentored by a construction industry expert, through several face-to-face workshops. They will teach them about the wider industry, proving insights that go beyond the classroom and your workplace.

Their mentor will also monitor their progress to show how their development will make a positive commercial impact on your business – for a relatively small financial investment to upskill them, your business can reap long term gains.

Here’s what a current delegate had to say

“I have to say that I am really impressed with the CIMCIG course in all aspects! I’ve found the learning platform really intuitive and easy to use, and particularly found the e-tutorials helped a lot to get the information to sink in. The virtual classroom sessions are engaging and interesting.”

Interested in the qualification for yourself?

Whether you work in a small business in the construction industry, for a manufacturer, a specialist agency or provide materials or equipment to the trade this programme will help you understand your customers and communicate with them more effectively.

Enrol your staff or sign-up yourself by 20 March 2018.

Visit www.cimacademy.co.uk/cimcig