Finding her voice

Author: Jacob Howard, Chair of the CIM Financial Services Group

Recently in the CIM’s Catalyst Magazine, there was a fascinating interview with Nationwide Building Society’s CMO, Sara Bennison. The interview covers the following topics:

• Rapid career progression is possible if you stretch your comfort zone
• Brand is vital; marketers must advocate for it at board level
• Build trust with customers by finding the truth, however small it seems
• Find your brand’s campaigning voice. You have a duty to use it

Read the full interview here.