Marketing Excellence Awards launch Best Financial Services Campaign Category

Author: CIM PR Team

• Best Financial Services Campaign one of six new categories
• New headline sponsor, design agency Orange Bus
• Winner of ‘The Pitch’ CIM’s student competition to be honoured at the event

The Chartered Institute of Marketing (CIM) has announced that the CIM Marketing Excellence Awards 2020 are now open for entries – boasting six new industry sector categories including Best Financial Services Campaign.

On the 2nd of April 2020, over 600 professionals from across the marketing sector will gather to discover who will be crowned the best-of-the-best in their field of marketing.

Last year the financial services sector contributed £132bn to the UK economy, 6.9% of total economic output. In what is a crowded market place, the past few years have seen financial marketers both invest and innovate in order to cut through the noise.

Jacob Howard, chair of the Chartered Institute of Marketing’s financial services group said: “It’s fantastic to see our sector being recognised at the Marketing Excellence Awards. Marketing plays such a vital role in the financial services sector, from client retention to customer growth, the awards will be a great opportunity to showcase the wealth of marketing talent within the industry.”

To mark the awards’ eleventh anniversary, the event will be held for the first time at The Brewery - in the City of London, the original Georgian brewhouse of Whitbread. Marketers and organisations have until 22 November to submit their entries.

Discussing the launch of the awards, Chris Daly, chief executive of CIM, said: “For over a decade, the Marketing Excellence Awards have recognised and rewarded brilliance in the field of marketing, celebrating the finest talent within our profession. This year we are delighted to launch this new category for the financial services sector. Marketing plays a big part in how financial services brands perceive themselves to their target audiences and it’s fantastic to now be able to showcase the hard work that financial services marketers undertake behind the scenes to make their brands a success.”

The Marketing Excellence Awards 2020 will also see the winning team from the finalists of CIM’s student competition, The Pitch, which is sponsored by Lidl, presented with the ‘Marketers of the Future’ award.

This year’s headline sponsor is product and service design agency, Orange Bus.

Discussing the awards, James Hall, CEO of Orange Bus said: "As leaders in service and experience design, many of our most successful projects have been delivered in collaboration with senior marketers. We think that's because marketing teams understand the role of service design in helping their organisations be more customer-focused, more digitally confident, and better able to deliver large scale transformation projects.

“We're delighted to be headline sponsors of this year's CIM Marketing Excellence Awards, as it will hopefully enable us to foster deeper relationships with senior marketers who share our belief that human-centric organisations perform better than their competitors. Good luck to everyone entering the awards, and we look forward to celebrating with you on the night."

This year’s categories include:
• Best Advertising Campaign
• Best Brand Building Campaign
• Best Content Marketing Campaign
• Best Corporate Social Responsibility
• Best Customer Experience
• Best Innovative New Product/Service
• Best Integrated Campaign
• Best Partnership Campaign
• Best use of Data and Insight
• Best use of Digital Marketing
• Best use of PR
• Best use of Social Media
• Agency of the Year
• Marketing Campaign of the Year
• Marketer of the Year – FOC category
• Marketing Team of the Year (client side)
• Best Automotive Campaign (new)
• Best Education Campaign (new)
• Best Financial Services Campaign (new)
• Best FMCG/Retail Campaign (new)
• Best Healthcare/Pharmaceutical Campaign (new)
• Best Not for profit/Charity/Social Marketing Campaign (new)
• Marketers of the Future (The Pitch)

Any organisation, individual, team or agency within the UK, regardless of size, sector or industry, is eligible to enter their marketing campaign for the awards. Finalists will be announced on the 8th January 2020 on the website and by email.

To find out more, visit the Marketing Excellence Awards website

Other leading organisations sponsoring categories at the event include: Clip Ltd, Flashmat, Miappi, Resource, Hawthorn and Stopgap.


For media enquiries
For further information please contact the Chartered Institute of Marketing press office:
James Delves
CIM Head of PR and External Engagement

Corinne Lavictoire
PR Executive

About CIM
The Chartered Institute of Marketing (CIM) is the world’s leading marketing body, with over 30,000 members worldwide, of which there are over 3,000 Chartered Marketers. CIM’s mission is create marketing advantage for the benefit of professionals, business and society with a focus on export, data and skills. It believes marketing is the critical factor in driving long term organisational performance.

CIM provides members and organisations with five key benefits:
• Partnership – CIM is a professional and organisational partner to support performance and career development
• Education – CIM allows individuals and businesses to continuously upskill
• Information – CIM keeps members up to date with the latest marketing thinking, and keeps organisations at the forefront of practices
• Connection – CIM provides access to services, expertise and peers
• Recognition – CIM is the global benchmark of professional competence

For more than 100 years, CIM has supported, represented and developed marketers, teams, leaders and the profession as a whole. CIM has 130 study centres in 36 countries and there are 132 countries with exam centres. In the last year, over 7,500 people registered at over 230 UK CIM events. Find out more about CIM by visiting