Chartered Institute of Marketing Food and Drink prize

Author: CIM

The Chartered Institute of Marketing Food and Drink Group Prize was presented to Will Taylor, 22 from Thirsk, North Yorkshire, by Principal Lecturer Patricia Parrott.

The prize recognises the student producing the best dissertation on a topic related to the agri-food and drink sector.

Will studied a BSc (Hons) in Agri-Food Marketing with Business Studies and achieved first class honours at Harper Adams University. Will secured the Rabobank Scholarship, which involved a placement year with the M&S agriculture team in London. He has now secured a place on the graduate scheme for Innocent Smoothies based in London.

He wrote his final year dissertation titled ‘An investigation into the future dynamics of the UK food retail market: exploring consumer attitudes towards in-store and online platforms.’ This project certainly provided food for thought!

Best wishes to Will for his future career.