Catalyst article: Selling noodles
Author: Mark Dodds, Chair of the CIM Food, Drink & Agriculture (FDA) sector interest group
Recently in the CIM’s Catalyst Magazine, there was a fascinating article around the story of the rise of a Indomie, a noddle company in Singapore, which now controls 75% of all noddle sales and 92% of the food products used to make noodles in the country. The article covers the following topics:
• The rise of the organisation and the marketing tactics deployed to reach the current position
• Effective product positioning
• Building a brand from the bottom up in a new market
Read the full interview here.