Author: Knowledge Services
Free-from foods have for the last 15 years or so been placed in a separate aisle to make it easier for the shopper. Now Tesco is creating a vegan area for plant-based products within the meat aisle. It has been selling the Beyond Burger alongside traditional beef burgers since November in some stores. Tesco believes that “the single biggest impact” it could have on health and sustainability over the coming decade is to encourage people to increase their intake of vegetables and plant-based meat alternatives.
The Grocer, 13 April 2019, p42
[First appeared in Cutting Edge, 24 April 2019]