< Previous Page

Spreading the word

Author: CIM SBG

 Guardian Small Business Network

undefinedLast month, CIM Chief Executive, Chris Daly, took part in a Guardian Small Business Network web chat on how to build your business reputation marketing.

Chris joined a Guardian Small Business Network panel of seven experts to answer network members’ questions on a variety of questions including:

  • What’s the best way to grow your brand on a budget?
  • How can you rebuild your reputation if your business makes a blunder or receives bad press?
  • How should you respond to bad online reviews?
  • How can you use customer service to build a positive reputation?
  • Do you need a PR team to safeguard your business?
  • How should you handle complaints on social media?

You can find out what was said by accessing the full webchat.

 

Small Business Connect

undefinedMeanwhile, Kelvin Golding FCIM Chartered Marketer and CIM small business group ambassador, shared his hints and tips on how small businesses can market themselves on a panel at the launch of the Telegraph Media Groups small business initiative - Small Business Connect. It’s an online network of communities dedicated to helping professionals grow their businesses and develop their careers.

The launch attracted over 100 small business delegates from across the country and included panellists; Raja Saggi, head of SMB marketing Google; Alice Mayor, founder at We Built This City; and Matthew Caines, editor at Telegraph Connect.

Kelvin Golding explains; “The Telegraph Media Group questioned a few thousand small businesses and identified their number one issue is marketing, the seminar and Small Business Connect launched on this theme. It was an excellent opportunity to increase awareness of CIM and its positioning within the SME sector.”

Read the Telegraph’s review of the seminar  and Kelvin has published a blog on Linkedin about the content discussed.

Kelvin will be chairing this year's CIM Small Business and Entrepreneurs Conference on Friday 19 May at University of Hertfordshire de Havilland Campus. Kelvin extends an invitation to all CIM Small Business Ambassadors to attend and promote this event across their region (including LEPs, LEAs, Chambers and Growth Hubs).  Book now for an early bird discount: http://www.cim.co.uk/event/82193/