About

Whilst the technology sector has seen exponential growth in the past two decades, there has been little recognition of the unique dynamics and challenges that it creates for marketers.

Formed by leading technology marketers from industry, we aim to enhance the contribution and effectiveness of marketing professionals and help them to create measurable success for their organisations. We aim to set the agenda for best practice, and become the essential forum for insight, expertise and professional development.

The TSIG board is made up of experienced, senior technology marketing professionals from leading organisations – demand and supply side. We have a strict ‘no pitches, no propaganda’ policy – ensuring a quality community environment for all event contributors and attendees.

Profile

The CIM Technology Group exists to bring B2B technology marketers together to share ideas and best practice for bringing technology products and services to market.

The group runs a number of events throughout the year, designed to bring you the very best of marketing for technology product and services, across diverse sectors from Saas to medtech, and automotive to semiconductors.

Events cover themes across the marketing mix, but with a particular focus on strategic concerns, such as go-to-market strategies and proposition development, for organisations big and small.

The group does not focus on the use of technology to facilitate marketing.

 

Activities

The group will undertake the following activities:

1. Identifying and focusing on issues distinct to technology marketing and exploring these through events and other appropriate activities.

2. Creating face-to-face and online forums for marketers to learn from each other free from commercial pressure.

3. Developing and communicating best practice ideas and solutions to technology marketing challenges.

4. Engaging with commercial and non-commercial organisations with expertise in technology marketing and who can assist in achieving the above objectives.

 

Sectors

The group will focus on specific market sectors where it sees most demand. However, CIM members from any sector are welcome to join the TSIG if they have an interest in technology marketing. Currently the sectors included (and excluded) are:

* Consumer devices are generally excluded as for the majority of the customers the consumer attributes of the product generally outweigh the technology attributes.

Management structure

The activities of TSIG are the responsibility of a Steering Group (officially called Committee by CIM)  consisting of a Chairperson and between five and eleven other members. As far as possible, given that this is a voluntary group, the Group should comprise of the following numbers of representatives:

Companies marketing technology products or services: 3 to 6

Companies providing marketing services: 2 to 4

Companies providing technology marketing consultancy: 1 to 2

CIM representative 1

With the exception of the CIM representative, all members of the Group must have specific experience of marketing technology products or services.

Further details of the membership and meetings of the SIG Group/committee are described in the CIM document ‘CIM Board Regulations for Sector Interest Groups (SIGs) BR 303’.

 

Communications

The communication channels agreed by the Group should, where possible, be used for communication with TSIG members and other organisations. All Group members should ensure that TSIG communication channels are used solely for communicating information in line with the TSIG constitution e.g. unrelated topics and sales pitches should be actively discouraged.

 

Confidentiality

Members of the Group should consider information shared during Group meetings to be commercially sensitive and not communicate it to third parties without permission of the provider.