Travel Marketing Awards 2019 Winners Revealed
Author: CIM Travel Group
There were 37 award winners at the 11th Travel Marketing Awards last night. Organised by CIM Travel Group in association with the Chartered Institute of Marketing, the esteemed Awards Ceremony took place at the London Hilton on Park Lane which saw 15 of the Awards receive a prestigious Gold Standard.
Winners of the campaign awards included Le Boat, Great Western Railway, TUI, Hostelworld, among others. There were also two new award categories this year, as Princess Cruises took home an Awards cube for Best Docusoap and TUI won Brand Relaunch.
President of the CIM Travel Group, Richard Carrick said: “Our industry has the strongest brands, highest quality products and best qualified marketers – and this year’s Travel Marketing Awards fully reflect this.”
CIM’s Chief Executive, Chris Daly added: “Professional marketing is a vital driver of business advantage across the travel sector – boosting commercial outcomes and growing talent. The role of the professional marketer is becoming more demanding, competitive and varied as it expands to encompass data analysis, commercial awareness, business development and customer experience. One thing is for certain, and that is that marketing has definitely stepped up to this challenge. The competition for this year’s Travel Marketing awards was so strong, to win an award meant showcasing talent, innovation, bravery and an ability to make a genuine difference and deliver tangible results. I would like to offer my congratulations to all who made it to the finals; they reflect the very best in global marketing talent.”
The full list of 2019 Winners are shown below:
ADVERTISING AGENCY
MDSG
ADVERTISING CAMPAIGN [<£250K MEDIA SPEND]
GOLD
ACCORD MARKETING WITH DRIVING AWARENESS THROUGH MULTI-SCREENING FOR LE BOAT
ADVERTISING CAMPAIGN [>£250K MEDIA SPEND]
GOLD
ADAM&EVEDDB WITH FIVE GO ON A GREAT WESTERN ADVENTURE FOR GREAT WESTERN RAILWAY
AFFINITY MARKETING & SPONSORSHIP
SILVER
HILLS BALFOUR AND MDSG WITH PADDINGTON 2 AND PERU: BELMOND, MARKS & SPENCER AND ODEON FOR PROMPERÚ
AGENCY PROFESSIONAL OF THE YEAR
MATTHEW HAMILTON-DALE
BRAND RELAUNCH
GOLD
TUI
BROCHURE
SILVER
WEXAS TRAVEL WITH RAIL & CRUISE BROCHURE
CONSUMER PRESS ADVERTISING
SILVER
WDMP WITH EXPERIENCE MORE AT EVERY TURN FOR NEILSON ACTIVE HOLIDAYS
CONTENT MARKETING
GOLD
SLC REPRESENTATION WITH MTV IN WESTERN AUSTRALIA FOR TOURISM WESTERN AUSTRALIA
DIGITAL AGENCY
DIGITAL VISITOR
DIGITAL MARKETING CAMPAIGN
GOLD
DEC BBDO WITH FIND ME AND GET LOST FOR PROMOTUR - TURISMO DE CANARIAS
DIRECT MARKETING
SILVER
WDMP WITH EXPERIENCE MORE AT EVERY TURN FOR NEILSON ACTIVE HOLIDAYS
DOCUSOAP
GOLD
PRINCESS CRUISES WITH THE CRUISE
IN-HOUSE DIGITAL TEAM
WELCOME TO YORKSHIRE
IN-HOUSE MARKETER OF THE YEAR
RICARDO GATO
IN-HOUSE MARKETING TEAM
KUONI
IN-HOUSE PR TEAM
TUI
INNOVATIVE MARKETING
GOLD
DENTSU AEGIS NETWORK WITH THE SECRET LIFE OF FIVE YEAR OLDS ON HOLIDAY WITH THOMAS COOK FOR THOMAS COOK
INTEGRATED CAMPAIGN (< £500,000 MEDIA SPEND)
SILVER
ARTHUR LONDON WITH SHE'S BACK FOR HISTORIC ROYAL PALACES
INTEGRATED CAMPAIGN (> £500,000 MEDIA SPEND)
GOLD
ADAM&EVEDDB WITH FIVE GO ON A GREAT WESTERN ADVENTURE FOR GREAT WESTERN RAILWAY
INTERNATIONAL CAMPAIGN
GOLD
HOTWIRE WITH EVEN DIVAS ARE BELIEVERS FOR HOSTELWORLD
MARKETING AGENCY
VIVID
OUT OF HOME
SILVER
ARTHUR LONDON WITH SHE'S BACK FOR HISTORIC ROYAL PALACES
PR AGENCY
THE BRIGHTER GROUP, A FINN PARTNERS COMPANY
PR STRATEGIC
GOLD
THE BRIGHTER GROUP, A FINN PARTNERS COMPANY WITH MALTA - VALLETTA 2018 - EUROPEAN CAPITAL OF CULTURE FOR MALTA TOURISM AUTHORITY
PR STUNT OR EXPERIENTIAL EVENT
GOLD
ROOSTER PR WITH THE CLOSEST THING TO FLYING FOR RAS AL KHAIMAH TOURISM DEVELOPMENT AUTHORITY
PR TACTICAL
GOLD
ONE GREEN BEAN WITH UB40 FOR VIRGIN HOLIDAYS
RADIO ADVERTISING
SILVER
DESIGNATE WITH OUR EXPERIENCE MAKES YOURS FOR KUONI
REPRESENTATION AGENCY
THE BRIGHTER GROUP, A FINN PARTNERS COMPANY
RISING STAR OF TRAVEL PR
JEMMA MAGRATH
SEARCH
SILVER
TUI WITH THOMSON TO TUI MIGRATION
SOCIAL MEDIA
GOLD
MR.H WITH VISIT NORDLYS FOR INNOVATION NORWAY & SAS
TOMORROW'S TRAVEL MARKETING LEADER
LAURA STONE
TRAVEL BRAND
TUI
TV ADVERTISING
BRONZE
GUERILLASCOPE WITH WE’VE GOT ALL THE INGREDIENTS FOR TELETEXT HOLIDAYS
VIDEO/FILM
GOLD
ONE GREEN BEAN WITH UB40 FOR VIRGIN HOLIDAYS
WEBSITE OR MICROSITE
SILVER
HILLS BALFOUR AND MDSG WITH #GOFORGOLD WITH THE QUEENSLAND GAMES FOR TOURISM AND EVENTS QUEENSLAND