Winners Blog: Accord Advertising Campaign of the Year (under £250,000 media spend)

Author: Accord

Accord is honoured to be named as winner of the ‘Advertising Campaign of the Year (under £250,000 media spend)’ at The 2019 Travel Marketing Awards for our work with canal and boating specialist Le Boat.

The Travel Marketing Awards set the standard for marketing excellence in the travel and tourism sector. Entries are judged on their creativity, innovation and delivery results, with winners determined by a judging panel of distinguished marketing professionals.

Our winning campaign incorporated a tactical mix of TV, Facebook, TrueView and Display, successfully promoting Le Boat’s TV partnerships with Channel 4’s ‘Great Canal Journeys’ and Channel 5’s ‘Celebrity 5 Go Barging’.  It generated a 174% increase in website traffic and an 82% growth in transactions.

Accord’s CEO, Sally Winfield, said “We are delighted that, in the same year that we celebrate 30 years in travel marketing, we have been awarded one of the industry’s most prestigious awards: ‘Advertising Campaign of the Year’. Our team of talented marketing professionals work incredibly hard to deliver outstanding campaigns and therefore it is we are delighted to be rewarded among the very best in the industry”.

Could you be our next winner? Visit www.thetravelmarketingawards.com to enter.