The Committee

Chaired by Professor Ian Bruce, our Committee consists of both charity marketing and social marketing professionals with the common goal of supporting members and demonstrating  how the power of marketing can create change for good within the public, private and third sector 

The Committee's contribution is voluntary and supported by Judith Mason, Volunteer Partnerships Manager.


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Sarah Raine



Sarah Raine FCIM


I am Sarah Raine and I am delighted to have been appointed as the new Chair of the Charity and Social Marketing Special Interest Group at CIM. I have over 25 years of experience across both the not-for-profit and commercial sectors. Having initially graduated with a BA Hons in Marketing & Modern Languages some years ago, I have recently also completed an MA in Philanthropic Studies (2020-2022). Alongside being a Fellow of The Chartered Institute of Marketing (FCIM), I am also a Member of The Chartered Institute of Fundraising (MCIOF).

As Founder and Managing Director of Colley Raine & Associates, I wanted to develop a full-service marketing consultancy without the hefty price tag to support charities and small businesses.

Colley Raine & Associates was founded in 2018 to provide project-based and long-term freelance services in fundraising, marketing, communications, events and CRM. We support charities and small businesses that need extra resources for regular work or specific projects. The consultancy has committed to a minimum of 30% of its work being delivered at a discounted charity rate.

I am looking forward to working alongside my Committee to deliver relevant and interesting events (both digitally and in person), news and social media content to assist our members who work in, or have an interest in, the charity and social marketing sector.

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Professor Ian Bruce CBE



Professor Ian Bruce FCIM

Committees and honorary positions

  • Vice President, RNIB, Royal National Institute of Blind People, 2004 
  • Vice President, ICSERA, International Council of Voluntarism, Civil Society, and Social Economy Researcher Associations, 2012 
  • Life President, Centre for Charity Effectiveness, of City University London’s Cass Business School, 2010 
  • Founder and Chair of the Chartered Institute of Marketing’s Charity Interest Group 2013 –2017, Ditto Charity and Social Marketing Group 2017 
  • Patron, National Federation of the Blind 2005 
  • Patron, Richmond Society 2017 
  • Hon Governor of a Nursery School and Creche in Kliptown Informal Settlement (Squatters Camp), Soweto, South Africa 2015 – (Adviser 2006 - )
  • Member of the National Advisory Council of the National Council for Voluntary Organisations (NCVO) 1997 


  • Nomination’s Committee of the UK Chartered Management Institute 2013 – 18
  • Secretary of the worldwide Nonprofit Academic Centres’ Council, 2008 – 10
  • Chair, Centre Directors’ Group of the International Society of Third Sector Research, 2008 – 10
  • Lecturer and co-founder of a management and leadership course for Township Leaders at the University of Johannesburg 2007-14
  • Chair of the National Charity Awards Panel of Judges, 2004 - 2007
  • Chair, Home Office/Treasury Steering Group based at NCVO, recommending performance improvement measures for charities 2003-2004
  • International Board of the International Society for Low Vision Research and Rehabilitation 2002 - 05
  • Chair, Research Committee of the National Giving Campaign 2001-04
  • Editorial Board member of the British Journal of Visual Impairment, 2006
  • Board member of LOOK, the national mutual aid organisation of parents of visually impaired children 2004-09
  • Chair of the National Charity Awards Panel of Judges, 2005 - 2007
  • Chair, Home Office/Treasury Steering Group based at NCVO, recommending performance improvement measures for charities 2003-2004
  • International Board of the International Society for Low Vision Research and Rehabilitation 2002 - 05
  • Chair, Research Committee of the National Giving Campaign 2001-04
  • Chair, UK Advisory Committee to the Johns Hopkins International Comparative Non Profit Sector Research Survey, 1998-2000
  • Founder Editorial Board member of the International Journal of Nonprofit and Voluntary Sector Marketing, 1997 – 2008
  • Disability Charities Consortium, Founder and Rotating Chair, 1996-2003
  • University of Birmingham, Council 1994-2000 and Court 1994- 2012
  • Council for Charitable Support, Member 1994-2005
  • Founder and Curator of Charity Talks series 1992/3 – 2018 (25 years)
  • Central London Training and Enterprise Council 1990-97, Deputy Chair 95/7

Past – pre 1990, selected

  • 1988-2001 Founding Co-Chair National Disability Benefits Consortium
  • 1987-98 Dept of Employment National Advisory Council on the Employment of Disabled People
  • 1987-88 DHSS Committee on Inter-agency Collaboration on Visual Handicap
  • 1967-70 Arts Council of Great Britain: Art Panel, Art Film Committee, New Activities Sub Committee, then New Activities Committee.
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Liz Barnes


Liz Barnes DipM FCIM Chartered Marketer

Liz runs Envoca, a marketing training and consultancy business which provides services to the public, private and third sectors. Liz has also lectured at university and on all levels of The CIM professional qualifications. Liz's expertise includes:

  •        Developing customer strategy and processes.
  •        Behaviour change marketing and evaluation (social marketing).
  •        Design and delivery of marketing training courses.
  •        Customer journey mapping.
  •        Customer / client insight.
  •        Translating client needs into creative, brand and advertising strategies.
  •        Learning evaluation, employee engagement and employer branding.

Her professional, pragmatic approach and passion for behaviour change never fails to motivate and inspire the delegates, managers, business owners, directors, professionals, and students with whom she works.

Interesting fact:
Outside work, Liz volunteers with children’s work and charities whilst also enjoying singing and theatre when she gets a chance.

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Natasha Roe

Communications Ambassador


Natasha Roe FCIM

Natasha is the founding director of Red Pencil, an independent consultancy for charities that she set up in 2002. Red Pencil provides a full suite of services across brand, marketing, fundraising, communications and strategy to UK charities and international NGOs. Red Pencil’s clients range from some of the UK’s largest non-profits, such as Alzheimer’s Society and Mind, through to community-based voluntary organisations – and everything in between.
Natasha holds an MSc in Charity Marketing and Fundraising with distinction from Cass Business School and has a Professional Postgraduate Diploma in Fundraising Management from the Institute of Fundraising. She is a member of the Worshipful Company of Management Consultants, specialising in marketing and strategic fundraising. In previous careers, she ran the social action unit at London Weekend Television and was the broadcaster’s Regional Affairs manager. This followed stints as a freelance journalist for Time Out, Which University Guide and The Independent; as a published author; and as Editor of Europe’s largest student newspaper, London Student.

Interesting fact:
Natasha likes ‘hard core’ exercise classes – bootcamp and HIIT being her two current favourites. She also leans to threes – she has three children, three cats and, until the south London foxes had other ideas, three backyard chickens.

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Gary Wootten



Gary Wootten FCIM

Gary is Founder of Hitch, a leading award-winning UK social change agency, and has been contributing to the social marketing agenda as a public health commissioner and marketing consultant for many years.

Gary began his agency career in advertising, working for a portfolio of leading consumer brands. Since becoming a social marketing practitioner, he has worked on and led many programmes, campaigns and projects with the Department for Health, local authorities and national charities on many health and wellbeing social challenges. 

Briefs in recent years have been as diverse as: designing refugee anti stigma national programmes; convincing rail users to travel safely; engaging street drinkers to access support services; and transforming the way parents think about accessing health services. Gary brings a unique perspective to social marketing practice.

Interesting fact:
Gary is perhaps best known for his contributions to rolling out and scaling Alcohol Concern’s Dry January campaign, which engaged millions to reflect on and reduce harmful drinking habits.

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Shakuntla Joshi

Communications Ambassador


Shakuntla Joshi

Shakuntla is a qualified, experienced, and a caring marketer. She specialises in assisting large and small firms to select messages and platforms, to communicate with customers. 

Shakuntla has worked in a variety of sectors including travel (British Airways), pharmaceutical (Glaxo), education (Middlesex University and Newham College), membership (bpf and IFoA), local government (Ealing Council), charity (Children's Society and Sustain), and small and medium sized enterprises (London Bike Hub).

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Edna Boampong


Edna Boampong FCIM


Edna is the Director of Communications and Engagement for NHS Shropshire, Telford and Wrekin Integrated Care System.

She is a multi-award-winning, behaviour change, marketing and change management director, with over 17 years of experience designing and leading strategic communication and marketing programmes, public health initiatives and transformation strategies.

With a background in service redesign and public health, Edna has designed and delivered a number of nationally recognised programmes which target specific equality and marginalised groups to support behaviour change and improve health and wellbeing. She is committed to taking positive steps to ensure fair and equitable access to services for all and reducing health inequalities.

Edna has held several senior system-wide marketing and communications roles in Greater Manchester and Cheshire and Merseyside and has led the communications and marketing strategies for a number of large-scale change programmes including the Greater Manchester Healthier Together acute reconfiguration programme and the Salford integrated care programme.

In 2020, as Interim director of communication, marketing, engagement for the Cheshire and Merseyside Health and Care Partnership. Edna designed and delivered a ground-breaking programme aimed at gaining a better understanding of how the COVID-19 pandemic has impacted ethnic minority communities in Cheshire and Merseyside. The insight was then used to implement a targeted campaign to address vaccine hesitancy within ethnic minority and deprived communities. This programme won three national awards in 2021, including a prestigious HSJ award.