Heist 2020 Conference on 19 November 2020
Author: Angela Sexton - Vice Chair
How to develop online courses whilst maintaining brand and student experience
Higher Education Institutions have been experiencing significant challenges and disruption due to Covid-19 leading many to re-think education provision and the student experience. The recent 'Student digital experience insights survey’ from Jisc, offers insights into the digital experiences of students study at UK universities, both prior to and during the COVID-19 crisis.
Key findings include:
• Digital inequality for students
• The lack of pedagogical approaches with technology-enhanced learning and teaching as an integral aspect of learning design
• The need to develop students' digital capabilities and confidence
• The lack of engagement in online collaborative activities leaving students without the wider learning community
In this discussion, part of the Heist 2020 Conference, our panel will explore strategic approaches to online course development offering different perspectives and key considerations for marketers in the sector.
Chair: Angela Sexton, Head of Marketing Innovation and Development, University of London
Angela leads the development of marketing campaigns for new online courses at the University of London. She is a Chartered Marketer with extensive experience in the international education sector. She is also Deputy Chair of the Charted Institute of Marketing, Higher and Further Education Group.
Ian Myatt, Director of Education Enterprise at the University of Birmingham Ian is leading the development of a portfolio of high quality online courses including the world's first fully online MBA to have received accreditation by the Association of MBA's (AMBA). He is a pioneering digital product executive with significant experience of using new technology to forge a closer relationship between content producers and consumers.
Patrick Griffin, Regional Vice President EMEA, Wiley Education Services
Patrick Griffin has worked at the intersection of learning and technology for over 20 years. He leads teams delivering university-wide support through flexible, student-centric partnership models. Bringing expertise in the development and delivery of digital-first learning experiences and global marketing and recruitment services.
The conference starts at 15:00 until 16:45 and is followed by The 2020 Heist Awards celebrating 30 years of excellence and innovation in education marketing at 17:00.
Date: 19 November 2020
Time: 16:15 – 16:45 (Conference starts at 15:00)
Price: Register for your free place here
CPD Category: Insights
Duration: 2 hours 30