New product development in a virtual world

Author: CIM Higher and Further Education Group

We are living in truly unprecedented times, in which the lives of people and organisations are being truly disrupted.

In Higher Education many institutions are grappling with the new normal whilst considering what this means for new product/course development. What opportunities does this new world offer to organisations looking to revolutionise their product/course portfolio and what are the challenges?

In this session David Smith, Head of Marketing at the University of East London, will look at Higher Education institutions and outline approaches to virtual new product development and key learning points.