George Lellis DipM FCIM Chartered Marketer
George Lellis, based in London, is a Brand and Innovation Consultant for corporate and product brands through extracting deep cultural insights and a wider understanding of technology integration.
Through his data-driven and agile approach, he delivered turnarounds and contributes to the companies’ market leadership and award-winning campaigns. He has developed a diverse career history of brand planning, 360-degree campaign management and innovation launching in big corporates and niche market players predominantly in the consumer goods sector (FMCG, Pharmaceuticals, Home Technology and consumer services).
He helps companies deliver profitable growth winning UK and overseas markets through advising senior management teams on: a) shaping brand and innovation strategy, b) refining product management plans, c) optimising consumer journey and user experience and d) by championing innovation.
He is also a guest lecturer at the University of London and mentors young marketeers and CIM members on their CPD journey.
George holds an MSc Econs in Media Communications Management from the London School of Economics and a MA in Linguistics from UCL. He is also a Fellow Chartered Marketer and holds a Professional Post-Graduate Diploma in Marketing from the Chartered Institute of Marketing.
After a 5-year stint in social media and digital marketing campaigns increasing the membership and attendance levels within the CIM’s Levitt Group, George helps fellow board members to adopt a single customer view, to hear the members’ voice and deploy acquisition and retention strategies through compelling membership value proposition.