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Library

The Library shows all the content available to members: previous editions of The Knowledge, written and podcast, as well as previous Event details. Speakers notes are also available here

The Knowledge – A Levitt Group Podcast

About The Knowledge

The Knowledge is a six times a year, thirty-minute podcast designed to provide you with informed comment on marketing issues in a succinct style and to help you to maintain your Continued Professional Development.

Every other month, we talk to authors (both academics and practitioners) on topics relevant to senior marketers with a preference for the strategic vs the tactical.

Previous podcasts have included

  • Creating innovative strategies
  • The Internet of Things
  • Creating value through data analytics
  • The role of evolution in markets and business model development
  • The principles of Islamic Marketing

Make sure you receive notifications of new podcasts by ensuring you are opted in to receive Levitt Group emails. We also announce new podcasts in our LinkedIn Group ‘CIM | The Chartered Institute of Marketing Levitt Group’ and on Twitter @CIMInfo_Levitt.

 

Accessing The Knowledge

There are a number of ways you can listen and subscribe to The Knowledge.

On this website

Please click on 'The Knowledge Podcasts' section below.

iTunes – iPhone/IPad  

Search for ‘The Knowledge – A Levitt Group Podcast’ on the ‘Podcasts’ app. Click on the podcast icon and click ‘subscribe.’ To download previous podcasts, just click on the ‘cloud’ symbol to the right of the text.

iTunes –Web

Click ‘podcasts’ in the top left hand side menu and Search for ‘The Knowledge – A Levitt Group Podcast’ in the iTunes ‘store’. Click on ‘subscribe’ on the left hand side. To listen to previous podcasts, just click on the number at the start of an episode.

Stitcher Radio – Android

Stitcher Radio is a podcast carrier and can be downloaded onto either Android or Apple devices.  Search for ‘The Knowledge – A Levitt Group Podcast’. Tap the + to add it to your playlists. You can then scroll down and listen to individual podcasts or save them to listen to later.

Web Version

We also produce a web only version for individual episodes and the link to that will be included in the CIM email.

 

Speaker Notes since 2009

Events Speaker Notes Available by Request

Speaker notes for the events listed in 'Previous Events' can be provided by request and if unavailable within the archive sections below.

If you would like to receive a particular set of speaker notes, please email with the title of the resource required, your name and CIM membership number to the addresses linked here Speaker Notes Request.

 

The Knowledge Podcasts

The Knowledge Interviews

Daniel Priestley, the co-author of Entrepreneur Revolution: How to Develop your Entrepreneurial Mindset and Start a Business that Works. The Knowledge interviews, Episode 17.

Lucian Camp, the co-author of No Small Change: Why Financial Services Needs A New Kind of Marketing.  The Knowledge interviews, Episode 16.

Curt Steinhorst, the author of Can I Have Your Attention?: Inspiring Better Work Habits, Focusing Your Team, and Getting Stuff Done in the Constantly Connected Workplace discusses his book. The Knowledge interviews, Episode 15.

Campbell Macpherson, the author of ‘The Change Catalyst: Secrets to Successful and Sustainable Business Change’.  The Knowledge interviews, Episode 14.

Laure Claire and Benoit Reillier talk about their book 'Platform Strategy' which is published by Routledge. The Knowledge interviews, Episode 12.

Tiana Laurence, Chief Marketing Officer at Factom talks about her book ‘Blockchain for Dummies’ published by Wiley. The Knowledge interviews, Episode 11.

Benjamin Pring with Malcolm Frank and Paul Roehrig; "What to Do When Machines Do Everything: How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data". published by Wiley. The Knowledge Interviews, Episode 10

Roland Smart from Oracle about his book The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage published by Wiley. The Knowledge Interview Episode 9

Marc Snuikas, Parker Lee and Matt Morasky, "The Art of Opportunity: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking".   The Knowledge interviews Episode 8

Professor Brian D Smith, "Darwin's Medicine - How business models in the life sciences industry are evolving". The Knowledge interviews Episode 7

Dr Baker Ahmad Alserham, "The Principles of Islamic Marketing". The Knowledge interviews Episode 6

Professor Peter Verhoef, "Creating Value with Big Data Analytics". The Knowledge interviews Episode 5

Professor Alexander Manu, "Value Creation and the Internet of Things". The Knowledge interviews Episode 4

Allyson Stewart-Allen, "Working with Americans". The Knowledge interviews Episode 3

Prof. Cor Molenaar, "Why Consumers would rather have a Smartphone than a Car". The Knowledge interviews Episode 2

Dr. Marc Sansó, "The Value Chain" - creating value through strategy. The Knowledge interviews Episode 1

 

Podcasts Archive

Mark Durkin, Professor of Marketing, University of Ulster Business School, 'Digital customers are revolting', Podcast

Professors Mary P. Harrison, Birmingham-Southern College and Sharon E. Beatty, University of Alabama, 'Locking customers into service relationships', Podcast

Terry Grapentine - Marketing Research Consultant and Author, 'Contemplating Causality', Podcast

Professor Hannu Saarijärvi – March 2013 - Value Co-Creation, Podcast

Professor Don E. Schultz, December 2012. ‘Media Synergy – the missing ingredient.’, Podcast

Ian Speakman, September 2012. "Bridging the void: a sales perspective on working with marketing", Podcast.

Göran Skugge, July 2012. "Pricing Outside-In: Capture Your Customers’ Willingness To Pay", Podcast.

Merlin Stone, June 2012. 

"Managing Complaints"

Professor Hang Chang Cheih, March 2012. 

"Game changing: disruptive innovation as a strategy for business growth"

Listen to Professor Adam Lindgreen. 

"Experiential marketing: myth or reality?"

Listen to Neil Brooks and Professor Lyndon Simkin, November 2011, "Perhaps 'near enough' really is 'good enough' - judging market effectiveness in SMEs"

Listen to Professor Samit Chakravotis podcast about 'Enhancing Customer Experiences: Insights from Management of Knowledge and Culture Change'

Listen to Professor Ralph Stacey's podcast about, 'Complexity theory and strategic management'

Listen to Professor Sally Dibb's podcast about, 'On the Shoulders of Giants'

Listen to Professor John Bessant's podcast about, 'Opening the door to innovation'

Listen to Nigel Piercy's podcast about, 'The Recession and the need for radical market change'

The Knowledge Collection

Professor Hye-Young Kim - University of Minnesota, USA - 'Retail loyalty programmes: are they truly beneficial for your customers?'

Dr. Sherry Finney, Associate Professor of Marketing, Cape Breton University 'Advanced Knowledge for Senior Marketers' January 2015

Patrick Reinmoeller - Professor of Strategic Management at Cranfield School of Management - 'The Knowledge' November 2014

Professor Brian D Smith - World-recognised expert in competitive strategy and is also Chair of the Levitt Group - 'It’s a Trap!?' September 2014

Professor Hye-Young Kim - University of Minnesota, USA - 'Retail loyalty programmes: are they truly beneficial for your customers?'

Prof Brian D Smith – SDA Bocconi University, Milan and University of Hertford – ‘The Value of Service'

Lloyd C. Harris – Head of the Marketing Group and Professor of Marketing, Warwick Business School – ‘Customers Behaving Badly'

Mark Durkin, Professor of Marketing, University of Ulster Business School – ‘Digital customers are revolting’

Associate Professor Sotirios Paroutis, Warwick Business School, 'Revisit your Strategy Toolkit',

Professors Mary P. Harrison, Birmingham-Southern College and Sharon E. Beatty, University of Alabama, 'Locking customers into service relationships'

Terry Grapentine - Marketing Research Consultant and Author, 'Contemplating Causality'

Peter Domican - MCIM and Chartered Marketer, 'TheLegacy of Levitt'

Terry Grapentine - Marketing Research Consultant and Author, 'Contemplating Causality'

Professor Hannu Saarijärvi – March 2013 - Value Co-Creation

Professor Brian D Smith – January 2013 - Why panaceas fail’

Professor Don E. Schultz, December 2012. ‘Media Synergy – the missing ingredient.’

Ian Speakman, September 2012. 'Bridging the void: a sales perspective on working with marketing'

Goran Skugge, July 2012. 

'Pricing Outside-In: Capture Your Customers' Willingness to Pay'

Merlin Stone, June 2012. 

'Managing Complaints'

Professor Hang Chang Cheih, March 2012. 

'Game changing: disruptive innovation as a strategy for business growth'

Professor Adam Lindgreen, January 2012. 

'Experiential marketing: myth or reality?'

Professor Samit Chakravotis, August 2011, 'Enhancing Customer Experiences: Insights from Management of Knowledge and Culture Change'

Professor Leslie de Chernatony, March 2011, Growth of market driving brands

Ralph Stacey April 2010, Complexity theory and strategic management

Professor Leslie De Chernatony, Feb 2010, Turning brands upside down

Professor Sally Dibb, January 2010, On the shoulders of giants

John Bessant,November 9 2009,Opening the doors to innovation

The Carborundum Collection (Pre 2009)

Previous Events

Latest Event

The Annual Lecture, October 11, 2019

Professor Mark Ritson: ‘Planning marketing effectiveness in the decade ahead’

 

Professor Mark Ritson is an adjunct Professor of Marketing at Melbourne Business School and a marketing consultant with clients including PepsiCo, De Beers, Unilever and LVMH. He has written a weekly column for Marketing Week for almost a decade and won PPA Business Columnist of the Year three times. He also teaches the Marketing Week Mini MBA in marketing.

In the Levitt Group Annual Lecture 2019, he shares his suggestions for getting marketing, branding and advertising to deliver results, as we hurtle towards the new decade of the Twenties.

He reviews much of the current evidence surrounding effectiveness and presents an applied, humorous and fundamentally useful guide to achieving marketing success in the future.

For all senior executives in marketing he will lift the lid off the hyperbole, hype and narrow enthusiasm for techniques that may or may not become the defining marketing standard.

 

Previous Events

‘Five Great Minds’, June 12, 2019

David Grayson: All in – the future of business leadership

Charlie Corbett: The art of plain speaking

Karsten Drath: The rules of success

Helen Roberts: Protecting your brand online

Sam Knowles: Narrative by numbers

 

More information about the speakers and presentations at this event can be found here.

The Levitt Group Annual Lecture: Malcolm McDonald on 'Value Propositions', November 07, 2018

Drawing on extensive industry experience working at the highest level with some of the largest multi-national organisations including IBM, Xerox and BP, Malcolm McDonald explains why your organisation needs a financially quantified value proposition, how to create one, and how to implement it successfully, so that it delivers tangible results to the bottom line.

 

‘Five Great Minds’, June 08, 2018

Dimo Dimov: The reflective entrepreneur Biography

Elmar Kutsch: Project resilience Biography

Dr Christopher Steed FRSA: Smart leadership Biography

David Bentley: Change management Biography

Robbie Steinhouse: Mindful business leadership Biography

 

‘Five Great Minds’, April 17, 2018

Ed Cox, Director, IPPR North - The Northern Powerhouse – political slogan or programme for change?

Dr Reza Salehnejad, Programme Director for International Business, Finance and Economics at Manchester Business School - Competitive Advantage from AI

Paul Skinner, Founder, Agency of the Future - Collaborative Advantage

Louise Marshall - Infrastructure and Shared Services Director for Brother UK

Marnie Millard, Group Chief Executive, Nichols PLC - A new way of life on becoming a CEO for a global brand

 

'Marketing in a new world', November 23rd, 2017

Speakers:
Chris Daly, CEO-CIM - Chris will discuss the challenges and opportunities facing marketers, how CIM is supporting marketers through challenging times and he will share the results of the latest CIM insight on the ‘Value of Marketing’ and the role marketers have to play.

Sarah Speake, Global Marketing Director, Truphone & Advisory Board at Pimp My Cause - Sarah will share her views on the future role of the CMO, where future CMOs are likely to come from and what skill set will be required.

Maggie Jones, Associate Director of Qualifications and Partnership, CIM – Maggie will highlight the skills that employers are looking for in the marketers of the future, how marketers can gain these skills, the role CPD has to play, and how CIM can support the development of the marketing profession. She will explain how CIM’s CPD system works, how to use it and how to gain benefit from it.

Mike Holland, Chair of the Levitt Group – Mike will talk about the journey from CIM member to Chartered Marketer to Fellow and how the Levitt Group can support your development through CPD.

 

'Five Great Minds', Friday, June 16th, 2017

Ruth Saunders, Galleon Blue - Marketing in the Boardroom.

Lucy Loh and Patrick Hoverstadt, Fractal Consulting - Patterns of Strategy.

Professor Gloria Moss, Buckingham University - Gender, Design and Marketing.

James Sales, Motivational Maps - Mapping Motivation.

Chahid Fourali - Social Marketing: A Powerful Tool for Changing the World for Good.

 

'Five Great Minds', Friday, November 18th, 2016

James Sproule, Institute of Directors - Predictions are always difficult, particularly about the future.

Christer Holloman: CEO at Divido.com - How to Sell Online.

Rachel Kavanagh, Engagement Manager for Marketo - The Value of Marketing Automation.

Serena Tierney, Partner at Veale Wasbrough Vizards - The Future Implications of Data Protection.

Professor Jonathan Morris, University of Hertfordshire - Coffee as a Marketing Phenomenon.

 

'Five Great Minds', Friday, June 17th, 2016

Michael Bevans, Yahoo: Data Driven Marketing in an Agnostic World.

Fred Jones, Uber: Uber is a digitally disruptive business, but what is it actually disrupting?

Karen Smart, Academy of Executive Coaching: Coaching to support cultural change in organisations.

Dr Chiara Garratini, Intel: Technology, Health and User Experience

Nigel Vaz, Sapient: Brand Engagement in an Omni-Channel World

 

After the Storm: An audience with Sir Vince Cable

Monday 18th April 2016 18:00 to 21:00

Royal Society of Medicine, Wimpole Street London

The Right Honourable Sir Vince Cable, perhaps Britain’s most respected politician, is an engaging and fascinating speaker. At this event, Sir Vince will describe his views on the current financial situation, the competitiveness of British business and the steps that are necessary to improve our country’s long term competitiveness and prosperity. This evening will be relevant and useful to anyone working in business. 

Everyone attending our evening will receive a copy of Sir Vince’s latest book 'After the Storm'.

 

'The Seven Inconvenient Truths of Business Strategy'

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Dr Paul Hunter

Regents University London,

Thursday November 12th, 2015,
6.00 for 7.00-9.00pm.

More details can be found here. Click here.

'Kotler Confronts Capitalism', London. Wednesday, Sept 30th, 2015

Philip Kotler: Confronting Capitalism. London, 30th September 2015

 

'Five Great Minds', Friday, June 12th, 2015

Eva Tutchell and John Edmonds: Man-Made: Why So Few Women Are In Positions of Power. (no presentation available)

Arve Peder Overland: Always On: Digital Brand Strategy in a Big Data World.

Roddy Mullin and Colin Harper: Shoppernomics: How to Shorten and Focus the Shoppers’ Route to Purchase.

Alastair Ross: Innovating Professional Services: Transforming Value and Efficiency.

Professor Mark Fenton O’Creevy: Shopping, impulsiveness and weapons of massive consumption.

 

Five Great Minds, November 14th 2014

Christian Conrad, The New Brand Spirit. How communicating sustainability builds brands, reputations and profits

Dr Enrico Trevisan, The Irrational Consumer – Applying Behavioural Economics to Your Business Strategy

Peter McManners, Corporate Strategy in the Age of Responsibility

Dale Roberts and Rooven Pakkiri, Decision Sourcing

David Willcock, Collaborating for Results - Silo Working and Relationships that Work

 

Back To the Future, June 13th 2014

Donal O’Connell, Intellectual Property is the Future

David Magliano, 10 Things I Wish I’d Known 10 Years Ago

Jag Sharma, Social Media Myths & Monsters

Lee Sankey, The Missing Union?

Jamie Murray Wells, Be First to the Future

 

‘Emotional Resilience by Rob Archer, LPP Consulting, February 5, 2014

 

Five Great Minds, November 22, 2013

Julie Curphey: 'I’m moving the cheese myself!'

Lucian J Hudson: 'Communication in a Changing World'

Paul Adams: 'Innovation and The Connected Toothbrush'

Simon Brooksbank: 'Insight Creation in a Changing World'

Leo Ryan: 'Is the future really social?'

 

Five Great Minds, Regent’s College, London. June 2013

Dr Olivero: The Psychology of the Customer Experience

Professor Sue Vaux Halliday: New Thinking in Service Innovation

Patrick Barwise: Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation

Dr Nigel Guenole: The Maladaptive Personality at Work

Dr Marius K Luedicke: Why Consumer Culture Matters

 

Six Great Minds, November 23, 2012

Chris Murphy: 'Version-Competitive-Intelligence'

Gordon Pearson: 'The Road to Cooperation; Escaping the Bottom Line'

Jane Sparrow: 'The Culture Builders; Leadership Strategies for Employee Performance'

Phil Jones: ' Why'

Dr David Hillson: 'Understanding risk appetite'

 

Senior Marketers’ Masterclass, June 22nd-23rd, 2012

Professor Sally Dibb, Open University Business School: 'Thinking like Levitt: Old fundamentals and latest trends in market segmentation.'

Debra Fox, Senior Director, Global Customer Management, Oracle

Vincent Rousselet, Global Strategy Director, Fujitsu: 'Opening the kimono - challenges and success in strategic planning in a Japanese multinational.'

Malcom Harbour MEP, Chairman of the Internal Market and Consumer Protection Committee

Daniel Read, Professor of Behavioural Science, Warwick Buisness School: 'The planning fallacy - why projects cost more and deliver less.'

 

Six Great Minds, March 16th, 2012

Andrew Holmes: 'Commoditisation'

David Abrahams: 'Brand Risk'

Donal O'Connell: 'Harvesting external innovation'

John Rayment: 'MisLeadership'

Niall Cook: 'Enterprise 2.0'

 

Charing Cross, London, 25/26 November 2011

 

Latimer Place, Chesham, Buckinghamshire, 10 & 11 June 2011

Tony Boobier: 'The Science of Marketing: New Ways for a Smarter World'

Aryanne Oade: 'Handling Political and Adversarial Behaviour'

Christian Bailey: 'Communications and Collaboration in Action @Cisco'

Leeds, 11/12 March 2011: Advanced Knowledge for Senior Marketers

Vanda Murray: 'Current thinking in Risk Management'

Mike Holland:Fear, sex and greed or the psychology of marketing

Jan Brown: 'Geographical Place Branding and Exploring Where Value Is Added'

 

Warwick University on November 12/13 2010: ‘The kaleidoscope called Marketing: key issues and how to resolve them’

The corridors of academia rang to the sound of marketing, when Warwick University played host to one of our most eagerly awaited events yet: case studies and learning from some of the world’s most admired corporations, the latest thinking from leading academics, debate on marketing issues and lots of networking. Please find the speakers' notes below.

Sam Sedwill: 'Does having a Mission, Vision and Values really add value to an organisation?'

Allister Frost: 'From shouting to conversing'

Professor David Wilson: 'Implementing Strategic Decisions

Iqbal AdjaliL 'Modelling Consumer Behaviour From The Bottom Up

Simon Ormston: 'Enabling valuable customer conversations' Up

 

Ashridge Business School, 'It’s the customer stupid!', Friday 11 & Saturday 12 June 2010

By popular request June’s Event was held at Ashridge Business School, and the baronial splendour once again added to the excitement of the learning experience.

 

Weetwood Hall, ‘The Northern Lights',19-20 March, 2010

A small but enthusiastic and vocal group of senior marketers assembled for The Levitt Group’s first Event north of the Midlands, consisting of a mix of c20 CEOs, Heads of Marketing and specialists from several of the better marketing consultancies.

 

Warwick University on November 12/13 2010: ‘The kaleidoscope called Marketing: key issues and how to resolve them’

The corridors of academia rang to the sound of marketing, when Warwick University played host to one of our most eagerly awaited events yet: case studies and learning from some of the world’s most admired corporations, the latest thinking from leading academics, debate on marketing issues and lots of networking. Please find the speakers' notes below.

Sam Sedwill: 'Does having a Mission, Vision and Values really add value to an organisation?'

Allister Frost: 'From shouting to conversing'

Professor David Wilson: 'Implementing Strategic Decisions

Iqbal AdjaliL 'Modelling Consumer Behaviour From The Bottom Up

 

Moor Hall, 'A challenge to markers!', 13-14 November 2009

Stormy autumn weather provided a dramatic backdrop for the airing and debate of some exciting and controversial marketing ideas, which kept senior academics and market-hardened practitioners enthralled.

Seldom at one event have so many good ideas been laid out for analysis and inspection. Fortunately the restaurant and bar at Moor Hall provided plenty of refreshment to lubricate the discussions following the talks, which consequently carried on late into the night!

 

Warwick University on November 12/13 2010: ‘The kaleidoscope called Marketing: key issues and how to resolve them’

The corridors of academia rang to the sound of marketing, when Warwick University played host to one of our most eagerly awaited events yet: case studies and learning from some of the world’s most admired corporations, the latest thinking from leading academics, debate on marketing issues and lots of networking. Please find the speakers' notes below.

Sam Sedwill: 'Does having a Mission, Vision and Values really add value to an organisation?'

Allister Frost: 'From shouting to conversing'

Professor David Wilson: 'Implementing Strategic Decisions

Iqbal AdjaliL 'Modelling Consumer Behaviour From The Bottom Up

 

The Ashridge Event:’Great learning and a grand lifestyle mix to create a memorable experience’, June 12/13 2009

Ashridge Business School provided a stunningly beautiful and memorable setting for a fascinating event. Feedback was almost unanimous in praise of the venue - fine food, comfortable rooms, an excellent academic atmosphere and a wonderful environment.

2019 Speaker Notes

Annual lecture 2019 - Planning Marketing Effectiveness In the Decade Ahead by Mark Ritson

Mark Ritson – Request Mark Ritson’s presentation from the annual lecture (203MB)

Karsten Drath – The Rules of Success – How Managers can overcome setback and growth

Helen Roberts – Protecting your brand online

Sam Knowles – Narrative by Numbers

 

 

2018 Speaker Notes

2008 Speaker Notes

Malcolm McDonald:'Marketing Past, Present and Future'

Paul Fifield:'Marketing: 'The state of the profession”'

Tim Kaner:'How Sony is Learning to Listen'

2007 Speaker Notes

Brian Smith:'Implementing Strategy'

Bryony Thomas:'This is how it’s done'

David Hawkins:'CSR Collaborate or Fail'

David Hodge:'bmibaby: Thriving in a crowded market'

Elizabeth Corcoran:'How to differentiate'

Mark Jenkins:'Performance at the Limit:Business Lessons from Formula 1'

Matthew Wright:'Energy Saving Trust'

2006 Speaker Notes

Ruskin Brown:'The Service Sector'

2005 Speaker Notes

Brian Smith:'Why do companies make weak marketing strategies'

David Mill:'Clickety click'

Paul Marsden:'Connected marketing'

2004 Speaker Notes

Michael>Michael Perry: 'The marketing network'

Harold Lewis: 'Clients & consultants'

2003 Speaker Notes

April Blanchard: 'Beyond The Group Discussion'

Brian Smith: 'Beyond the Hype: Making CRM Work'

Hugh Davidson: 'How Marketers Can Make Vision and Values Work'

Malcolm McDonald:Marketing:'Past Present & Future'

Nigel Piercy: 'Can We Finally Get the Marketing/Sales Act Together'

Paul Raspin: Market Sensing: 'How do executives scan their environment and what are the implications on their strategy processes?'.

Paul Critten: Building with a Brand

Event Information: 21/22 November 2003: The Four Professors

2002 Speaker Notes

Brian Smith: 'Organisational Culture and Marketing'

Brian Smith: 'From Maslow to Segmentation'

Brian Smith: 'Using Portfolio Analysis in Market Targeting'

Paul Fifield: 'Organisational Culture & Marketing'

Paul Fifield:' What is Marketing Strategy?'

Paul Raspin: 'Market Sensing: How do executives scan their environment and what are the implications on their strategy processes?'

Tim Herberden: 'Beyond Brand Valuation: Value-based Brand Management'

Hugh Wilson: 'After the E-Hype:Selling Through Multiple Channels'