1008X150 International Marketing Advice

Welcome to the International Marketing knowledge hub

On 24 December 2020, an agreement was reached between the UK and the EU setting out the UK’s future relationship with the EU. The result was the first free trade agreement the EU has ever reached based on zero tariffs and zero quotas.

Now that the transition period is over, new rules for business with Europe are here. While the UK Government develops formal trade deals with countries around the world all eyes will be on marketing to advise business where the best opportunities lie.

CIM is working with the UK Government and other leading bodies to provide marketers with the information they need to drive revenues and opportunities.

For example:

  • Business owners looking to export or import from/to the EU will now require an EU EORI number or to register with the relevant Customs Authority.
  • If you need to travel to Europe from 1 January 2021 you will require comprehensive travel insurance, a valid passport, and a roaming policy with your mobile phone provider.
  • More information can be found in the ‘useful links and CIM partnership’ section.

From 1 January 2021 the process for importing and exporting goods will change as such you may have been asked questions such as:

  • Does your organisation have a strategy to deal with international trade following Brexit?
  • Do you understand the impact to your business, partnership and trade agreements?
  • Which overseas markets should you be focusing on? Which are no longer attractive options?
  • What are the pitfalls to avoid and trends to embrace when it comes to targeting customers overseas?

CIM's support for marketers

CIM’s Export Ready knowledge hub provides marketers with a single source for all the marketing essentials they will require to achieve long-term exporting success beyond Brexit. This includes resources to guide the creation of an effective export marketing strategy and opportunities to develop professional skills through training.

The hub features free access to: the latest advice, reports, news, feature articles, interviews, CIM research, training courses and insight from our international marketing experts.

To download our latest report, manifesto, interviews or webinars just click on the icons or content below:


The CIM report

Export Ready: Market Size and Exporting 


Export Ready: Market size and exporting study

The CIM manifesto

Export Ready


Export Ready Manifesto

Becoming Export Ready: International Business Negotiation Skills course

Mastering negotiations is a key skill for any organisation looking to export. Getting better results in terms of timelines, price or quality all contribute to bottom line profitability. This course will enable participants to get the best results using a persuasive but collaborative negotiation style both in the UK and internationally.

Becoming Export Ready: International Brand Masterclass

This branding masterclass is an inspirational and creative course to help delegates plan, build and implement a compelling brand from brief to creation and implementation in the UK and internationally. You will consider the importance of determining the personality and character of the brand and how it influences the customer experience through employees and external audiences.

Expert interviews


Useful links and CIM partnerships

From 1 January 2021 the process for importing and exporting goods will change. To find out what you need know and do over the coming months please refer to our content and the links to government, trade bodies and the media below:

Articles and insights

Sign up and pledge support

Sign up and join marketers, MPs and business leaders who have already pledged their support to making Britain’s SMEs Export Ready. In return, the Export Ready knowledge hub will provide you with valuable resources such as content and insight from leading figures, discounts to CIM training and access to our growing SME sector group.

Contact us

For further information on CIM courses, Export Ready or our SME sector group
Call: +44 (0)1628 427120
Email: media@cim.co.uk